Brandwatch, a Cision product, empowers over 5,000 of the world’s most admired companies to understand and engage with customers at the speed of social.
Combining pioneering, AI-enriched digital consumer intelligence with industry-leading social media management tools, Brandwatch offers a complementary suite of specialized, best-in-class products and services that support intelligently connected workflows. With Brandwatch, brands and agencies can adapt and thrive in today’s fast moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint.
Operating and serving clients the world over, Brandwatch has 17 offices across the globe and more than 1,000 employees worldwide.
About the Role:
As a Senior Solution Strategist at Brandwatch, you will play a key role in winning, growing and retaining our most strategic accounts across EMEA and APAC. You will scope and define tailored services solutions, such as bespoke insights reporting, workshops, enablement and other types of consultancy that align with client objectives, ensuring a seamless integration of our services and products. This is a 12-month fixed-term role covering for parental leave, offering an exciting opportunity to make a significant impact on our clients and team.
As Solution Strategists, we are a group of trusted advisors, collaborating with our clients and prospects to harness the value of media and social data to generate business value. We care about the quality of outcomes and work with Brandwatch teams to level-up what we deliver and think beyond the requirements our clients and prospects set forth.
We love learning about new industries and businesses, and can translate a client’s challenges and goals into a workable strategy leveraging Brandwatch products, people and partners.
We take great pride in our work, bringing best practices, professionalism and finely-honed communication and collaboration skills to all we do. We have an eye for business, and a head for problem solving.
We understand new concepts and technologies, are able to talk tech solutions with engineers and then translate business value to clients in simple terms. We are able to see the big picture, yet able to deliver the details, balancing priorities in a quick-paced environment.
We collaborate easily and earnestly across teams to develop holistic plans and solutions for clients.
In this role, you will make an impact on our clients and our organisation by:- Serving as a subject matter expert internally and externally, evangelizing and educating about Media and Digital Consumer Intelligence and how it can be used to impact business outcomes across industries, functions, use cases and workflows.
- Building strategic partnerships with commercial teams to create and propose compelling solutions that will meet needs and increase speed to insights.
- Connecting the dots between Sales, Customer Success, and Insights | Services teams to create thoughtful solutions that drive meaningful client outcomes.
- Understanding strategic client/prospect business needs across sectors and functions, including but not limited to Marketing, Insights, Product, Analytics, and PR/Communications, to showcase how media and social intelligence can support them.
- Meaningfully contribute to strategic account and opportunity planning, execution and support while identifying opportunities to strengthen best practices and develop efficiencies across the business.
Key Responsibilities:- Lead discovery discussions with strategic prospects and clients, guiding a fluid conversation to understand business priorities, goals and responsibilities, measures of success, key initiatives and desired outcomes.
- Leverage our proven Solution Framework Process to synthesize and distil client needs, using desk research, your media and digital intelligence and industry expertise, along with your understanding of Brandwatch products and services to:
- Create a solution that maps organizational/functional goals to activities and initiatives, desired outcomes, KPIs and metrics of success, serving as a blueprint to support ongoing Brandwatch strategies/tactics.
- Recommend data infrastructures and reporting approach to support needs/goals.
- Collaborate on pricing for all services, including onboarding, technical builds, education, research studies, and ongoing reporting.
- Deliver a compelling client-facing proposal that makes complex information easily understandable.
- Confidently present proposals, research methodologies, frameworks, and case studies to prospects and clients.
- Create and present content for internal enablements, marketing initiatives, webinars, industry events, etc.
- Contribute to team revenue and retainment quota by supporting global new business opportunities and client renewals/upsells.
- Exhibit Media and Digital Consumer Intelligence subject matter expertise, proactively contributing to internal discussions and having a point of view in client conversations.
- Communicate clearly and produce concise and relevant proposals/recommendations for clients and prospects.
- Work with clients to understand their business objectives and challenges, providing expert guidance on solutions that encompass PR, media intelligence, social listening, and customer intelligence.
- Define and scope customized solutions that leverage Brandwatch's suite of products and services to meet and exceed client expectations.
- Partner closely with enterprise sales teams, account management, professional services, and technical teams to ensure smooth implementation of solutions and ongoing client satisfaction.
- Lead and participate in presentations, scoping workshops and strategy sessions to align proposed solutions to client objectives and needs.
- Work closely with the VP Solutions Consulting to provide input on product development and service improvements based on client feedback and market needs.
Qualifications and Experience:- Have 5+ years experience working with social data in the context of PR, Marketing and/or Market Research teams with demonstrated success.
- 3+ years experience in a solutions consulting, pre-sales, or strategic account management role within PR, media intelligence, social listening, or customer intelligence sectors.
- Ability to ask thoughtful business questions, and translate business requirements, technical and methodological details into benefits-driven sales documents.
- Strong understanding of media intelligence, PR, social listening, and customer intelligence tools, with the ability to translate client needs into actionable solutions.
- Excellent communication and presentation skills, with experience engaging with senior-level stakeholders in complex accounts.
- Ability to collaborate effectively across teams, including product, technical, and commercial functions.
- Strong problem-solving skills and an analytical mindset to develop creative solutions for client needs.
- Comfortable working in a fast-paced, high-pressure environment with the ability to manage multiple priorities.
- Aptitude to understand media and social intelligence technology and how to maximize its effectiveness.
- Experience consulting on methodologies, solution design, best practices.
- Experience working with clients across EMEA and APAC regions is highly desirable.
What we offer:- Opportunity to work with leading global brands and make a tangible impact on their success.
- A collaborative and inclusive work environment that encourages innovation and personal growth.
- Competitive compensation and benefits.
- Exposure to cutting-edge technology in the media intelligence and social listening space.
If you’ve found our job opportunity interesting but you don’t meet all of the requirements, it’s still worth applying. We’d love to hear from you!