Senior Social Strategist

T&Pm; London; Hybrid; GBP 100,000 - 125,000

Job description

Who Are We?

T&Pm is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI. Working alongside our clients’ marketing departments, we deliver ‘&mplified Creativity’ to solve their business and brand challenges seamlessly, creatively and efficiently.

Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.

That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.

The Role

We are looking for a Senior Social Strategist to work with our Vuse and Velo clients, focussing on Western Europe markets. This is a hybrid role based out of the clients’ office in Chiswick.

• An arch collaborator: We’re searching for a social strategist who can work with the SMMs, PMs, creative and CS teams to deliver our social workstream (across brands and geos).

• Your job will start at social, but you will be adept at thinking cross-channel and integrated/full-funnel plans. We can help you build this skillset.

• You’ll be a keen social strategist. You are adept at

  • key social platforms (especially IG),

  • how content should work on social, and

  • creating plans for achieving brand targets as well as social targets (ER, Reach, FG).

• You don’t mind getting into the weeds of social media data as well and creative. You can take leaps on analysis based on both.

• All above in a highly regulated and restricted category.

• In our category, rules and regulations can change without prior notice and this job demands that we are agile with our plans and work.

• You’ll stay on top of social media trends, continuously experiment with new ways to create content and continually improve social output through iterative growth.

Skills and Experience

• Proven experience designing and delivering successful holistic social campaigns (organic, paid, influencer and partnerships).

• Bonus points if you’ve scaled and strategized cross-geo social presence for a brand.

• Strategy by Numbers: Experience working from and delivering performance reports across different stakeholders.

• Creative Partnership: You can work with and inspire a strong creative team (through the lens of the category and channel) to deliver sharp comms.

• Customer Journey thinking: You’ll step through the end-to-end experience as a customer/audience would, and will sweat the quality of the journey as much as individual assets or ads.

• Outstandingly collaborative with peers and colleagues across teams, demonstrated through your actions as well as your words.

• Temperament to handle a highly complex and political client environment.

• You're humble, actively listen, and actively learn to create curious work with a team of people that are non-competitive, psychologically safe, and achieve brilliant things together.

T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.