Senior Social Media Manager (B2B)

Bruntwood; Manchester; On-site; GBP 30,000 - 60,000; Full time

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

At Bruntwood SciTech we provide premium office and lab space, scientific services and specialist business support to help innovation-led businesses, particularly those in the science and technology sectors to form, scale and grow.

https://bruntwood.co.uk/scitech/

Now valued at £1.5bn, Bruntwood SciTech has a portfolio of 4.8m sq ft across eleven life science and tech campus locations and 31 city centre innovation hubs in Manchester, Cheshire, Birmingham, Leeds, Liverpool and Cambridge. It has plans to create a £5bn portfolio by 2032 and has 3.6m sq ft secured development pipeline.

Job purpose:

Based at our Union office in Manchester, you'll plan and support the delivery of the social media strategy alongside the Senior Social Media Executive. You'll also collaborate with senior stakeholders to brief and deliver creative content pieces to spotlight Bruntwood SciTech.

What we're looking for:

• Experienced Social Media Manager in a business to business role, with proven ability to effectively manage a small team and collaborate with senior stakeholders (Senior Leadership & Board level)
• Extensive knowledge of social channels - LinkedIn, Instagram, X, YouTube and Meta
• Commercially focused with a keen interest in property, tech, innovation and science
• Ability to create different content types including video and blogs
• Awareness of social platform trends, with the ability to react quickly to create new ideas and content
• Previous reporting experience and ability to use GA4 or/and other similar reporting platforms
• Experience in managing and collaborating with external agencies and freelancers

What you'll be doing:

• Lead the creation and implementation of an integrated social media strategy and plan, collaborating with the Senior Social Media Executive on delivery and across LinkedIn, X, YouTube, Instagram and TikTok
• Analyse key social media metrics and KPIs to drive continuous improvement across all channels and make strategic decisions
• Work alongside the digital marketing team to create social-first content to embed across paid campaigns on Instagram, Meta and LinkedIn
• Ensure social graphic briefs and creation are fit for purpose and tell key messages in a clear, engaging way.
• Ensure all brand and commercial messaging is created to drive improvements in engagement, conversion and brand advocacy.
• Management of content creation alongside external agencies and freelancers.
• Content delivery including briefing documents and multiformat content such as videos, graphics, blogs etc.
• Oversee the design, development and content creation for website landing pages
• Develop monthly and quarterly reports based on brand and commercial objectives utilising data from GA4 to showcase social and content metrics and achievements
• Developing strategies for delivery of customer testimonials and identifying key customers and new, fresh approaches to videos

We really believe that if you're brilliant to work with, you deserve brilliant things in return:

• 28 days holiday plus you get your Birthday off work - and if that's not enough you can also buy & sell holidays too
• 24 hours a year volunteer time - there are endless opportunities for you to get involved in supporting the causes that matter most to you
• Sabbatical of up to 12 months so you can take a career break after five years with us
• Healthcare cash plan for all colleagues, so you can claim back medical expenses like optical, dentist & physiotherapy. We also offer free private healthcare cover on an opt in basis too
• Life assurance cover for all colleagues
• Up to 8% matched pension scheme
• Discounts & cashback at leading retailers
• Enhanced maternity / shared parental leave - 26 weeks fully paid leave
• Interest free loans to pursue your passions and apply for up to £2000 towards learning a new skill

We'll do our best to get back to you within a week of your application, however if it has been longer than this please feel free to email [e-mail] for an update.