Senior Social Media Manager

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Senior Social Media Manager

Location: Kingston, England, United Kingdom (Hybrid)

About The Role

We’re looking for a Senior Social Media Manager to become part of the client's studio pioneering social first change in our Homecare category. You’ll be the calm and reliable voice with a track record in social media driving content and conversation for some of the biggest FMGC brands. This opportunity is perfect for a talented and experienced individual who can translate brand personality into conversations on social media, understands how to best leverage social’s unique strengths, and sees the bigger picture for a brand’s presence online.

What You Will Be Doing

• Focusing on one or two brands within the category;
• Content Creation, Listening and Engagement
  • Monitor feeds for relevant opportunities to inject the brand into culture
  • Spot new influencers and advocacy opportunities
  • Track trending topics
  • Write copy for organic posts
  • Listen and respond to relevant consumer comments and questions
  • Provide on-brand responses to influencer and consumer @mentions
  • Work with your brand team to develop frameworks to consistently gift and surprise and delight your community
  • Manage and nurture a network of brand advocates, identifying key engagement opportunities in organic planning
  • Champion platform best practice across all content developed for your brand – ensuring content is platform native
• Planning and client partnership
  • Receive and interrogate briefs from brands and lead/support in brief development to creative teams and other partners
  • Be your client’s trusted contact and advisor on all things social – sometimes troubleshooting on WhatsApp or even feeding into broader campaign plans
  • Craft and champion Tone of Voice guidance for FAQ and copy for brand’s social channels
  • Lead/support development of Community Engagement and Social Channel strategy workstreams
  • Plan and create social content calendars and content production (video, stills, etc. for social channels)
  • Present content ideas and brand social strategy to clients
• Personnel Management
  • Review work from more junior members of the team, providing actionable and concise feedback to improve standard of output as well as educate the wider team
  • Train and mentor more junior members of the team, potentially as a Line Manager but if not through collaborative working across projects
  • Set clear, measurable expectations and goals for projects as well as for the personal development of potential line reports
• You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues

• This role is best suited to someone with 4-5 years’ experience working in social media or community management agency side.
• Level-headed, strategic thinker
• A well-rounded creative individual who is always innovating, initiating, and creating
• Be responsive to cultural zeitgeist which provides an opportunity to tell our brand’s story
• Entrepreneurial and proactive - ability to spot opportunities to create content and help clients achieve their business ambitions
• Creative flair and excellent written communication skills and great copywriting
• You’re excited about the integration of Gen AI tools and approach new innovations with energy and curiosity
• Keen interest in digital trends and popular culture
• Works well under pressure
• Nuanced and thorough knowledge of social platforms – and how brands can best leverage them to achieve commercial results
• WHAT EXPERIENCE WILL HELP YOU BE SUCCESSFUL
• Work in FMCG or food or beauty or homecare brands
• Stakeholder management, including internal, cross-department, clients
• Evidence of gravitas with previous clients
• Excellent written communication skills
• Work with a social media management tool (e.g. Sprinklr, Hootsuite, Sprout Social, etc.)
• Understanding of paid media and the role of influencers and content creators
• Previous experience working exposed to strategy and client-management roles
• You can be the change - you prioritise environmental responsibility, social equity, and economic viability and how that translates into your day-to-day role

• Be Ambitious to succeed
• Be Imaginative to push the boundaries of what’s possible
• Be Inspirational to do groundbreaking work
• Be always learning and listening to understand
• Be Results-focused to exceed expectations
• Be actively pro-inclusive and anti-racist across our community, clients and creations