Senior Social Media Manager

Job Description

Townhouse was created with a single goal: to disrupt and reinvent the global nail salon industry. We are the fastest growing beauty brand in the UK and are driven by a passionate and disruptive team in achieving our mission.

As the Townhouse business continues to expand across the UK and Internationally, we are looking for a Social Media and Community Manager who will play a major role in the ongoing success and growth of the marketing function within Townhouse.

ROLE OVERVIEW:

1. Develop and implement a comprehensive social media strategy to boost brand awareness, engagement, and traffic.
2. Create and curate high-quality, engaging content for platforms like Instagram, LinkedIn, TikTok, Facebook, and more.
3. Monitor social media trends and incorporate relevant topics into our content.
4. Write, edit, and publish posts that reflect our brand’s voice and style.
5. Design visually appealing graphics and videos using tools such as Adobe Creative Suite or Canva.
6. Manage the content calendar, ensuring timely delivery of posts.
7. Engage with our online community by responding to comments, messages, and mentions promptly and professionally.
8. Track and analyze social media metrics to evaluate the success of campaigns and strategies.
9. Provide regular reports on social media performance and community engagement.
10. Use data-driven insights to optimize content and strategies.
11. Collaborate with the marketing team to align social media efforts with overall marketing goals.
12. Coordinate with the customer service team to ensure a seamless experience for community members.

ABOUT YOU:

1. Experience in social media management and community engagement with a focus on the luxury or beauty industry.
2. Proven track record of growing and managing social media accounts and online communities.
3. A genuine passion and deep understanding of the beauty and cosmetics industry.
4. Knowledge of industry trends and audience preferences.
5. Experience in graphic design and video editing.
6. Excellent written and verbal communication skills.
7. Creative mindset with a keen eye for design and detail.
8. Ability to work independently and as part of a team in a fast-paced environment.
9. Proficiency in social media management tools and analytics platforms (e.g., Google Analytics, Facebook Insights).
10. Bachelor’s degree in Marketing, Communications, or a related field is a bonus.

LOCATION:

Our office is based in Central London and we offer a hybrid working model, based on the requirements of the role.

Employee Benefits at Townhouse:

1. Private healthcare and wellness support – Benefit from the nail industry’s first private healthcare package including free telephone / video GP appointments and treatment in private hospitals if there is a long wait on the NHS.
2. Shopping discounts - a range of discounts on some of the largest brands to save you money every day.
3. Birthday Pamper Party: During your birthday month, bring a friend for a free signature manicure/pedicure and a glass of bubbles!
4. Social Budget - Every month your manager gets a budget to spend pampering you and your team. Expect treats, lunch at work or a night out – to be agreed with your manager!
5. Holiday on us: An extra day paid holiday on your annual allowance for every whole year you have been with Townhouse - up to 5 extra days!
6. Employee Discount: 75% discount on treatments.
7. Interest-free advance - To cover you for any emergencies and to avoid interest costs, we will provide up to a £50 advance for every day you have worked for us in a month.
8. Refer a Friend: Earn up to £550 for every successful hire you introduce to Townhouse.