Senior Social Media Manager

Thank you for considering the Senior Social Media Manager role with Moonbug Entertainment, an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits.

This role reports onsite in our London office full time.

London, Camden | Office based | Benefits including Free Private Healthcare, Enhanced Maternity and Paternity leave, matched 5% pension scheme, free yoga/fitness wellbeing classes, free weekly lunch and Friday drinks @ 4pm.

The Role:

This is the opportunity to join one of the most exciting entertainment companies in the kids’ space globally. We have grown from a start-up to having the biggest kids’ show on YouTube, Netflix and many other platforms and we are now working towards our new evolution as a company.

The role we are recruiting for is a Senior Social Media Manager to work on growing our biggest global franchises. You will be responsible for the brand’s social media strategy and fan engagement program. This newly created role is crucial for managing the rapidly growing and highly engaged social media audience, creating authentic brand affinity, and nurturing global fanbases. This role’s essential component is to create a community of parents and caregivers whose kids love our shows.

We’re looking for an experienced and strategic Senior Social Media Manager ready to join us at this exciting point in our journey, working closely with the Senior Director Social Media and Brand Marketing Directors, sitting as a central point to support all areas of the franchise with teams based in both our London and LA office.

You’ll collaborate with key stakeholders to develop social media campaigns, platform specific strategies, as well as creating a unique tone of voice and presence for the brand across our priority social platforms.

We’re growing incredibly quickly so we’re looking for someone who is organised, adaptable to challenges and thinks on their feet. We’re a team with a passion for developing exciting ideas and we’re looking for someone who is ready to dive in and take on a challenge.

Responsibilities:

• Develop and implement social media strategies across all platforms in multiple territories.
• Create monthly content calendars in line with business requirements.
• Build processes and procedures to allow for best practices and efficiencies in social media activities.
• Work collaboratively with our partners across Platforms (including YouTube), Consumer Products & Experiences (CPE), Distribution, Partnerships and Music to support campaigns, product launches and promote new content.
• Work closely with Community Managers to drive conversation, build insights and grow audience.
• Track, analyse and report on social media performance in line with set KPIs.
• Work closely with internal creative teams as well as agencies to produce all social assets.
• Partner with external agencies, influencers, and brand ambassadors to amplify brand presence and fan engagement.
• Prepare and present regular reports on social media performance, fan engagement, and key insights for senior management.
• Generate unique, engaging and positive campaign ideas to target our community of parents.
• Brief and oversee content creation including but not limited to photography, dynamic video (shorts, reels, infeed and IGTV content), written and graphic content.

Minimum Requirements:

• Proven 7-10 years’ experience in a social media role, ideally in the entertainment or kids industries.
• In tune with UK and US popular culture – particularly around the topics of parenting and young kids’ interests.
• Demonstrated success in growing brands on social, developing communities and fandoms to drive engagement and follower growth.
• Deep understanding of social media platforms, tools, and best practices.
• Knowledge of social performance metrics and using data insights to drive improvements on TikTok, Facebook, and Instagram.
• Creative and innovative thinking, always looking for new ways to engage and delight our audiences.
• Experience working collaboratively within cross-functional marketing and creative teams.
• Proven success in building and optimizing multiple, simultaneous marketing campaigns across different territories.
• Excellent organisational & communication skills.
• Confidence in dealing with ambiguity.
• Strong communication with and management of stakeholders, being able to adapt to different styles and approaches.
• Previous experience within a fast-paced, start-up/scale-up environment without defined processes and procedures would be beneficial.
• Willingness to work across multiple different time zones (London/Singapore/LA), meaning early starts or late finishes on occasions.

Interview Process:

1. Application Review
2. Recruiter Call (30 min)
3. 1st stage interview (30 – 45 min)
4. 2nd stage interview (30 – 45 min)
5. In office face to face interview + office tour (45 min)