Senior SEM Analyst, Search Engine Marketing

ENGINEERINGUK; London; On-site; GBP 35,000 - 65,000; Full time

Job description

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Senior SEM Analyst, Search Engine Marketing

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Introduction to Team: We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travellers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we've built in functional expertise.

At Expedia Group, we are revolutionizing travel through the power of technology. We work in an energizing environment to keep up with the ever-changing travel landscape. The opportunities to inspire travel for the global customer are endless. As one of Google's top global advertisers, we at Expedia Group partner closely with a dedicated Google team to test and implement new marketing technologies before they are released to the rest of the global marketplace.

In this role on the SEM Operations team, you'll work in an entrepreneurial environment and drive optimization of search marketing ad copy processes globally, partnering with Brand, Product, Technology, Trading, Analytics and Data science teams to improve SEM accounts performance.

If you are interested in being on the cutting edge of digital marketing and leveraging your project management and analytical skillset, this is the place for you. You'll get to join us in a harmonious and open space with other like-minded individuals. And you'll score fantastic travel discounts while having all this fun!

In this role, you will:

• Execute on the fundamentals of search marketing - we seek individuals who are passionate about SEM
• Manage and optimize SEM ad copy processes
• Liaise with brand, promotions and analytics team to test new ad copy messaging and Google products for continuous creatives optimization
• Collaborate with the wider SEM team to ensure our keywords and ad copy pairing provide a seamless user experience from Google and other Engines to our site
• Provide automation teams with specifications for building automated solutions like tools and dashboards
• Work closely with the product and technology teams to optimize ad copy and extensions at scale
• Collaborate with Partners (Google/Bing/Yahoo Japan/Naver), Product and Technology Teams to improve SEM products and influence prioritization

Experience and Qualifications:

• Undergraduate degree in Business, Marketing, Science, Analytics, Engineering, or any related technical field
• Strong quantitative, analytical skills, including data manipulation, and processing large amounts of data to understand trends and make decisions
• Experience in working with SQL and expertise in Microsoft Excel
• Demonstrated intellectual curiosity and interest in solving problems, particularly in understanding how consumers make decisions
• Excellence in implementation, attention to detail and strong organizational skills
• Ability to excel in a fast-paced environment
• Strong communication skills (written and verbal)
• No prior SEM experience required but preferred; must be interested in data-driven online marketing
• Fluent in English, additional language a plus

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group Media Solutions, Expedia Local Expert®, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.