Senior Research Executive - Brand Health Tracking

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Job Description

Role overview

Have you ever wondered what makes a brand successful? Or why some brand campaigns fail and some succeed?

The Brand Health Tracking team at Ipsos is dedicated to helping clients understand how and where to focus to enhance the equity of their brands and drive growth for the business. We work with an envious list of the world's leading brands and our work spans many sectors: FMCG, Travel, Quick Service Restaurants, Telecoms, Energy, Finance, Retail, Home appliances, etc.

Our research covers a range of areas, including campaign evaluation, optimisation, and brand equity measurement, providing clients (both in the UK and globally) the information they need to make their brand positioning and activations more efficient and effective at engaging key target audiences.

You will be able to answer key questions, like: 'How effective is the brand strategy in driving acquisition of new customers?', 'Are the brand communications resonating with the target audience and having the desired impact on the brand?', 'How is the media mix contributing to effective marketing?'

What will I be doing?

As a Senior Research Executive, you'll work across all stages of the research process from proposals to set-up, questionnaire design, fieldwork monitoring, data checks, report writing, storytelling, and presenting.

• You'll take full ownership of your projects, building strong client relationships, delivering and supporting on debriefs, supported by a talented team of researchers so you can further develop your client servicing skills.
• You'll be responsible for coordinating and managing the smooth day-to-day running of quantitative ad hoc projects and continuous programmes across some of our biggest accounts, ensuring we deliver impactful, insightful, and actionable research.
• You'll be writing questionnaires, developing and checking scripts, code-frames, table specifications, data, and outputs. You'll also develop presentations and reports, identifying insights and stories in the data to make sound recommendations for our clients.
• With support from the senior team, you will have regular contact with clients to develop a detailed understanding of their needs and strategy.
• You'll work alongside internal operations teams to get the best data for our clients. You'll provide them with clear specifications and instructions and ensure that these are met.
• You'll work closely with senior members of the team to find the story in the data and to ensure that the deliverables we produce for our clients (reports, workshops, and presentations) land with impact.
• You'll be tracking project budgets and suggesting ways we can drive efficiencies.
• You'll also supervise and provide guidance to more junior members of the team, including graduates.

Ipsos UK offers a hybrid working environment, 3 days in the office and working the rest from home.

What do I need to bring with me?

The Brand Health Tracking team is an entrepreneurial division looking for highly talented individuals who are interested in being a part of a dynamic and energised team that drives brand strategy and growth for our clients. To be successful in this role you will have:

• Experience in quantitative market research or consumer insights, at least at Research Executive level but you may already be a Senior Research Executive.
• A passion for advertising and brand strategy.
• Solid research skills including questionnaire & study design, project processes, sampling, and basic analytical techniques.
• Strong storytelling and communication skills.
• Proficiency in Microsoft Word, Excel, and PowerPoint.
• Effective communication skills, both written and oral.
• Strong organisational skills as well as the ability to multi-task and work towards multiple deadlines.
• Be collaborative and an excellent team player, contributing to our very positive office culture.

What is in it for me?

Ipsos UK offers an attractive basic salary and a rewards package including 25 days annual leave, a pension scheme, and a great range of flexible benefits to suit your personal needs. For roles at Research Manager level and above we also offer private healthcare.

In addition to this, we have a fantastic Learning & Development offer delivered through a mix of face-to-face, online, or on-demand; you can read more by clicking here.

We realise you may have commitments outside of work and will consider flexible working applications - please highlight what you are looking for when you make your application.

Ipsos is committed to equality, treating people fairly, promoting a positive and inclusive working environment and ensuring we have diversity of people and views. We also recognise that this is important for our business success - a more diverse workforce will enable us to better reflect and understand the world we research and ultimately deliver better research and insight to our clients.

About Us

Ipsos is one of the world's largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we're proud to share we've received our Great Place to Work Certification in 2022 & 2023!

About the Team

The Brand Health Tracking Service Line helps clients manage their in-market brands in terms of monitoring health and making sure they are on the right course. Clients have their own sales data; we provide them with brand affinity data to understand how people feel about the brand and its competitors longitudinally.