Senior Product Marketing Manager - SME Lending

Senior Product Marketing Manager - SME Lending

United Kingdom

ABOUT TIDE

At Tide, we are building a finance platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.

Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2000 employees.

Tide is rapidly growing, expanding into new markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.

ABOUT THE TEAM:

We’re looking for a data-driven Product Marketing Manager to own the growth and retention of Credit Flex users. If you’re passionate about driving product adoption through digital experimentation, A/B testing, and in-app engagement strategies, this is the role for you. You can be a key driver of Credit Flex’s success and help small businesses manage their cash flow more effectively.

ABOUT THE ROLE:

As the Product Marketing Manager – Credit Flex, you will:

• Optimize user acquisition & retention – Analyze performance data to refine how and where members discover Credit Flex within the Tide app.
• Drive experimentation – Run A/B tests on different in-app entry points, messaging, and UX flows to maximize conversion.
• Develop new entry points – Identify and implement new, intuitive ways for Tide members to access Credit Flex at the right moment.
• Craft compelling user journeys – Create seamless, data-backed user experiences that increase awareness and engagement.
• Own in-app communication – Develop targeted, engaging messaging that educates members on the benefits of Credit Flex.
• Collaborate across teams – Work closely with Product, Growth, and Data teams to align marketing efforts with business objectives.

WHAT WE ARE LOOKING FOR:

• Data-first mindset – You love analyzing performance metrics, testing hypotheses, and making data-driven decisions.
• Growth-focused – You have experience in conversion optimization and driving in-app engagement.
• Digital marketing expertise – You understand user acquisition, A/B testing, and funnel optimization in an app-based environment.
• Product marketing experience – You’ve worked with fintech, SaaS, or digital products, crafting and executing successful marketing strategies.
• Creative communicator – You can craft clear, compelling messaging that drives action.
• Results-driven – You thrive on hitting targets and continuously improving performance.

WHAT YOU’LL GET IN RETURN:

• Flexible working options
• Share options
• Group Life Insurance
• Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
• 25 days holiday with the ability to buy extra days
• 3 days for L&D or volunteering time off per year
• We invest in your development with a £1,000 professional L&D budget per year
• Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution
• Spacious brand-new office near Old Street with an all-day snacks bar
• Enhanced family-friendly leave
• Sabbatical leave

TIDEAN WAYS OF WORKING:

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams.

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.