Senior Product Marketing Manager, EU User Engagement , Amazon Business EU

ENGINEERINGUK; London; On-site; GBP 100,000 - 125,000; Full time

Job description

Senior Product Marketing Manager, EU User Engagement, Amazon Business EU

DESCRIPTION

Come be a part of a rapidly expanding $35 billion global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries.

The Amazon Business Marketing team is seeking a dynamic and experienced Sr. Product Marketing Manager to oversee EU User Engagement efforts for Amazon Business Commercial, Public Sector, and Strategic business segments. In this role, you will oversee digital marketing strategies to drive user acquisition, engagement and maximize revenue growth across our EU customer base, aligning with WW Marketing team and counterparts to do this. You will design and implement comprehensive digital marketing strategies across all digital channels (e.g. Email, PPC, Direct Mail) focused on acquiring high-quality users, nurturing them through targeted campaigns, and ultimately converting them into loyal and engaged customers. Your work will directly impact the growth and success of Amazon Business by ensuring a seamless and effective customer journey, from initial awareness to long-term user growth.

Key job responsibilities

1. Develop, execute, and refine the EU digital marketing strategy to drive Amazon Business user engagement across various segments and marketplaces.
2. Collaborate with cross-functional teams, including sales, product, and analytics, to align marketing strategies with business objectives.
3. Align with WW marketing and partner teams on a global strategy for user growth.
4. Manage the execution of high-impact digital campaigns, including website, display, social media, and email marketing.
5. Utilize Account-Based Marketing tools to target high-value accounts and optimize paid marketing performance.
6. Partner with external agencies in support of campaign asset creation and execution as needed.
7. Regularly dive deep into data with reports and dashboards to monitor campaign results and drive strategic decision making to optimize.
8. Execute high-impact A/B tests to help continually improve performance.
9. Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns.

BASIC QUALIFICATIONS

1. Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
2. Experience building, executing and scaling cross-functional marketing programs.
3. Experience communicating results to senior leadership.
4. Experience using Microsoft Excel to manipulate and analyze data.
5. Experience in marketing or marketing research.
6. Experience using data and metrics to measure impact and determine improvements.
7. Experience presenting metrics and progress to goal to senior leadership.

PREFERRED QUALIFICATIONS

1. Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights.
2. Experience with Salesforce and Tableau.

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.