Senior PR Executive

Senior PR Executive Wanted

This role will be responsible for driving the strategy and delivery of PR successes for a portfolio of tourism boards.

The ideal candidate will be proactive, work well in a team as well as autonomously to create impactful media coverage. This will include responding to media enquiries, pitching across print, digital and broadcast media, and delivering a journalist hosting programme. The successful candidate will ideally have experience working in PR and will be able to seamlessly manage all logistics for events such as media lunches, journalist briefings, and interviews. We are looking for someone who is highly organised and has excellent communication skills, as well as a creative mind and an opportunistic eye to ensure client expectations are exceeded, ready to take the next step in their career.

Responsibilities:

1. Develop and implement a media relations programme targeting key travel and lifestyle media.
2. Establish new relationships and maintain strong contacts with key media in the UK to ensure the client receives ongoing positive media coverage.
3. Write and distribute regular new product updates and pitches on client destination experiences to key media targets.
4. Research and respond to media enquiries including regular trade travel features.
5. Provide media relations support for consumer marketing campaigns and trade activities in the UK.
6. Visiting Journalist Programme: Source, negotiate and deliver media trips - these may be in partnership with tourist boards, tour operators, or airline partners.
7. Content and Communications: Research ideas and information to find new stories and opportunities for media coverage.
8. Adapt content to suit UK media and consumers in both proactive and reactive situations.
9. Work closely with the rest of the client team to ensure public relations activities are integrated with trade and consumer marketing activity.
10. Create and adapt content for marketing promotions, including digital assets, supplements and trade co-operative campaigns and airline partnerships.
11. Keep up-to-date with information on key travel and lifestyle trends in the UK.
12. Reporting: Provide monthly reports on coverage to clients and key stakeholders.
13. Report hero coverage and high-profile projects to clients.
14. Review and record impact generated from the PR programme each month and input into reports, including EAV and partner metrics.
15. Industry Partnerships: Build relationships with airlines, tour operator partners, and relevant tourist boards in the UK to secure support for media visits and promotions.
16. Build relationships with UK-based contacts for the purpose of learning and developing joint PR opportunities.
17. Other: Source, manage and deliver PR events which promote key messages and objectives in the UK, including consumer events, media launches or briefings, and supporting trade events.
18. Work with the PR Director to manage client budgets.
19. Provide advice, monitor, and respond to issues which could impact clients' reputation as a holiday destination.
20. Provide feedback to clients on strategies and content creation for use in international markets, in conjunction with the account lead.

Requirements:

• Minimum 2 years PR experience in UK consumer PR, preferably within the travel and lifestyle sectors.
• Ability to flexibly manage workloads and priorities.
• Strong communication and interpersonal skills.
• Good presentation skills.
• Experience of handling all media enquiries.
• Keen attention to detail and strong written communication skills.
• Be proactive and driven to exceed client expectations and deliver outstanding results.
• Able to travel in Europe and worldwide.
• Possess a strong work ethic and be a team player.
• IT skills - Microsoft Office, Canva, SharePoint.
• Fluent spoken and written English.
• A sense of humour and curiosity.
• Passion for travel and destination PR.

Working Conditions:

Hybrid - London and WFH - 2 days per week minimum in the office.

Monday - Friday 9.00 - 5.30 (37.5-hour week) with flexible working patterns available.

Holiday: 25 days (per calendar year + bank holidays); Pension; Flexible working hours; Day off to give back.

Salary: £28,000 - £32,000

Interested? Please email kelly@traveltraderecruitment.co.uk