Senior PPC Executive

Senior PPC Executive

Hybrid - Manchester

The Senior PPC Executive will support the PPC Manager with the management and optimisation of PPC activity across the business' portfolio. Working across multiple products, the Senior PPC Executive will have experience in Google Ads and be willing to learn on the job to develop their skill set and progress to managing multiple PPC Accounts.

Data driven and with a keen eye for detail, the Senior PPC Executive will support in campaign creation, performance analysis, and optimising campaigns to meet agreed revenue targets and KPIs.

To ensure the PPC accounts continue to grow and meet targets, the Senior PPC Executive will own A/B Testing, including identifying areas to test, creating, and reporting on tests to Senior Management.

Principal Accountabilities

• Support the PPC Manager in achieving targets and KPIs.
• Create and implement a rigorous testing strategy across all appropriate areas within the accounts.
• Continuously look for ways to automate, optimise, and improve efficiency across the accounts.
• Deliver daily, weekly, and monthly reports on key metrics and KPIs, recommending improvements where appropriate.
• Analyse and interpret data to identify key opportunities.
• Monitor and report on competitor activity.
• Keep up to date with the latest industry news and inform the PPC team.

Knowledge, Experience and Skills

• 2-3 years hands-on PPC Account management.
• Strong knowledge of Google Ads, Bing, and Google Analytics
  • AdWords certified essential, Bing Ads certified desired.
  • Experience using Google Analytics desired but not essential.
• Organised and able to multitask
  • Highly organised and able to work on multiple websites/projects simultaneously.
• Commercially Focused
  • Evidence of successful campaign management and meeting targets.
• Microsoft Office
  • Excellent Excel skills and competent using Word, PowerPoint, and other relevant software packages.
• Digital Marketing Landscape
  • An interest in continually learning about online marketing developments and opportunities.
• Communication
  • Excellent communication and interpersonal skills, both written and verbal.