Senior Performance Marketing Manager, Europe

Whatnot; London; On-site; GBP 50,000 - 90,000; Full time

Job description

Senior Performance Marketing Manager, Europe

London, UK

Join the Future of Commerce with Whatnot!

Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. We’re re-defining e-commerce by blending community, shopping, and entertainment into a community just for you. As a remote co-located team, we’re inspired by innovation and anchored in our values. With hubs in the US, UK, Ireland, Poland, and Germany, we’re building the future of online marketplaces—together.

As our Senior Performance Marketing Manager for Europe, you will own the strategy, execution, and optimization of performance marketing campaigns within this region. You’ll work closely with cross-functional teams and report to our Head of Performance Marketing. Your primary goal will be to accelerate our global user acquisition and revenue growth through data-driven campaigns, innovative creative, and a deep understanding of regional market dynamics.

Key Responsibilities

• Develop & Execute Europe Strategy
• Plan and implement performance marketing initiatives for priority global markets, ensuring alignment with overall company objectives
• Identify region-specific trends, channels, and opportunities for growth
• Campaign Management & Optimization
• Oversee day-to-day management of paid channels (e.g., search, social, display, mobile networks)
• Continuously experiment and test creative variations, messaging, and audience targeting to optimize cost efficiency and ROI
• Cross-functional Collaboration
• Partner with Data, Finance, Product, and broader Marketing teams to ensure campaigns are accurately tracked, measured, and reported
• Work alongside regional teams to tailor marketing content to local cultures and languages
• Performance Analysis & Reporting
• Monitor key metrics across channels (CPA, ROAS, LTV, etc.) and deliver actionable insights to stakeholders
• Provide weekly, monthly, and quarterly performance updates with recommendations for ongoing improvements
• Stay Current on Trends & Tools
• Keep abreast of the latest ad tech, attribution methods, and analytics solutions
• Recommend tools and platforms to enhance targeting, measurement, and campaign scalability on a global level

Team members in this role are required to be within commuting distance of our London, UK hub.

Qualifications

• 7+ years of work experience, with at least 3+ years dedicated to performance marketing for European markets
• Hands-on track record of managing large-scale campaigns (e.g., $1M+/mo in spend) with proven payback periods
• Strong command of key metrics and data analysis to drive campaign outcomes
• Experience creating and iterating on world-class creative that resonates across diverse cultures
• Comfortable working cross-functionally with data, finance, engineering, and marketing teams
• Familiarity with marketing channels and consumer behavior in multiple European regions

Benefits

• Flexible Time off Policy and Company-wide Holidays
• Health Insurance options including Medical, Dental, Vision
• Work From Home Support
• Home office setup allowance
• Monthly allowance for cell phone and internet
• Care benefits
• Monthly allowance for wellness
• Annual allowance towards Childcare
• Lifetime benefit for family planning, such as adoption or fertility expenses
• Retirement; Pension plans internationally
• Monthly allowance to dogfood the app
• 16 weeks of paid parental leave + one month gradual return to work

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law.

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