Senior Paid Social Manager

Tbwa Chiat/Day Inc; United Kingdom; Hybrid; GBP 50,000 - 90,000

Job description

At Tide, we are building a finance platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.

Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2000 employees.

Tide is rapidly growing, expanding into new markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.

ABOUT THE ROLE

We’re looking for a Senior Paid Social Manager who can strategically lead and scale our acquisition efforts across paid social channels in the UK and Europe. You’ll bring deep expertise in managing multi-million-pound budgets, a data-driven approach, and a proven track record of driving large-scale growth. You will be responsible for leading strategy, execution, and innovation in our paid social performance, ensuring we stay ahead of platform changes and industry trends.

You’ll be a Meta expert, with hands-on experience across bidding strategies, audience segmentation, attribution, and creative testing. Additionally, you’ll have experience scaling campaigns across TikTok, Twitter, LinkedIn. You’ll be a martech-savvy professional, comfortable with tracking solutions, first-party data activation, working with MMPs and advanced attribution modeling.

You will play a key role in shaping Tide’s international expansion and long-term paid social strategy, ensuring that performance marketing continues to be a key growth driver. This is an opportunity to lead and grow Tide’s in-house Paid Social team, making a significant impact on the business.

Some of the things you’ll be doing:

• Owning and scaling paid social performance globally, ensuring we maximise efficiency and return on investment across all platforms.
• Managing and optimising multi-million-pound budgets, using advanced bidding strategies and automation tools to drive sustained growth.
• Developing and executing the paid social roadmap, identifying new opportunities, testing innovative strategies, and expanding our presence across emerging platforms.
• Driving a full-funnel approach, from awareness campaigns to high-intent lead generation and conversion, leveraging creative and audience insights.
• Collaborating with cross-functional teams (Data, Product, Web, Creative, and more) to align paid social strategies with Tide’s wider growth objectives.
• Championing attribution and measurement, ensuring best-in-class tracking, incrementality testing, and first-party data activation.
• Leading creative strategy, working closely with designers and copywriters to continuously test and optimise assets for performance.
• Staying ahead of industry changes, including privacy regulations (SKAD, ATT, IFDA), platform updates, and new advertising solutions.
• Building and mentoring a high-performing paid social team, shaping the function as we scale both in the UK and internationally.

WHAT WE ARE LOOKING FOR

• You have 7+ years of experience in paid social marketing, managing large-scale campaigns across multiple platforms.
• You have a proven track record of driving large volumes of B2B acquisition through paid social.
• You’re an expert in Meta advertising (Facebook & Instagram), with deep knowledge of bidding strategies, audience segmentation, and ad creative best practices.
• You have extensive hands-on experience with LinkedIn Ads, Twitter, TikTok, and other secondary paid social platforms.
• You’re highly analytical, comfortable with incrementality testing, MMM, and data-driven decision-making.
• You have strong technical knowledge of tracking solutions, attribution modeling, and martech tools (Appsflyer, GA4, GTM, CDPs, Looker/Tableau, etc.).
• You understand how to drive performance across web traffic, mobile apps, and lead generation channels.
• You have a test-and-learn mindset, with a structured approach to experimentation and optimisation.
• You can effectively communicate complex insights, using data visualisation tools to tell compelling performance stories.
• You have experience managing agency relationships, but also thrive in an in-house, hands-on environment.
• You’re a natural leader, with experience mentoring and growing a team of paid social professionals.
• Fluency in a second language (French or German) is preferable.

WHAT YOU WILL GET IN RETURN

• Flexible working options
• Share options
• Group Life Insurance
• Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
• 25 days holiday with the ability to buy extra days
• 3 days for L&D or volunteering time off per year
• We invest in your development with a £1,000 professional L&D budget per year
• Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution
• Spacious brand-new office near Old Street with an all-day snacks bar
• Enhanced family-friendly leave
• Sabbatical leave

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams.

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.