Senior OEB E-Commerce and Digital Performance Manager

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Overview

We're Kingfisher, a team made up of over 78,000 passionate people who bring Kingfisher - and all our other brands: B&Q, Screwfix, Brico Depot, Castorama, and Koctas - to life. We want to become the leading home improvement company and grow the largest community of home improvers in the world. And that's where you come in.

At Kingfisher, our customers come from all walks of life, and so do we. We want to ensure that all colleagues, future colleagues, and applicants to Kingfisher are treated equally regardless of age, gender, marital or civil partnership status, color, ethnic or national origin, culture, religious belief, philosophical belief, political opinion, disability, gender identity, gender expression, or sexual orientation.

We are open to flexible and agile working, both of hours and location. Therefore, we offer colleagues a blend of working from home and our offices. This role can be based in the UK or France.

The Senior OEB (Own Exclusive Brands) E-commerce and Digital Performance Manager is a strategic leader and mentor within the Brand, Content, and Digital team. As a subject matter expert in e-commerce, digital marketing, and customer-centric online experiences, the role champions best practices and innovation for our own exclusive brands across Kingfisher's banners (B&Q, Screwfix, Castorama, etc.) and digital platforms. The role is responsible for defining and executing the e-commerce and digital strategy for own exclusive brands, focusing on maximizing visibility, findability, and growth across all digital touchpoints, including banner websites, standalone brand sites, marketplaces, social media, and internal channels.

What's the job?

• Lead the creation and execution of the own exclusive brand digital content and e-commerce strategy, ensuring alignment with the Group's e-commerce and Digital Content Center of Excellence ambitions.
• Champion and educate peers on e-commerce, digital marketing, and social media best practices, fostering innovation and knowledge-sharing across the Brand, Content, and Digital team.
• Identify strategic opportunities, build compelling cases, and lead initiatives to enhance visibility and growth across key areas, including performance marketing, retail media, marketplaces, and on-site ratings and reviews.
• Lead all aspects of the Social Media activities in crafting the OEB social media strategy, content calendar, and execution of paid, influencer, and creator campaigns.
• Partner with banners e-commerce teams, Group Digital Analytics, and OEB Performance Analyst teams to ensure data-driven decisions inform strategies and deliver tangible results.

What you'll bring

• Proven experience of working in a digital, marketing, or content strategy role with exposure to multiple types of channels.
• Experience in managing tech-focused or enabled agencies.
• A great storyteller, extremely organized and comfortable managing, tracking, and reporting on various projects simultaneously in a fast-paced environment.

Be Customer Focused - constantly improving our customers' experience

• We listen to our customers and colleagues.
• We innovate products and experiences to stay ahead.

Be Human - leading with purpose, humanity, and care

• We do the right thing.
• We invest in our people and build great teams.

Be Curious - thrive on learning, thinking beyond the obvious

• We focus externally, globally, and build the long term.
• We experiment and share our learnings.

Be Agile - building trust and empowering people to work with agility

• We act with pace, not perfection, role modeling 80/20.
• We take risks, fail fast, and adapt quickly.

Be Inclusive - inspiring diverse teams to achieve together

• We celebrate difference as a strength.
• We collaborate, breaking down silos.

Be Accountable - owning the plan, delivering results and growth

• We focus on performance outcomes.
• We prioritize and simplify for others.

At Kingfisher, we value the perspectives that any new team members bring, and we want to hear from you. We encourage you to apply for one of our roles even if you do not feel you meet 100% of the requirements.

In return, we offer an inclusive environment, where what you can achieve is limited only by your imagination! We encourage new ideas, actively support experimentation, and strive to build an environment where everyone can be their best self.

We also offer a competitive benefits package and plenty of opportunities to stretch and grow your career.

Interested? Great, apply now and help us to Power the Possible.

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