Senior Mobile Specialist

Betway Group; London; On-site; GBP 100,000 - 125,000; Full time

Job description

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. Every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

As a Senior Mobile Specialist, you will be responsible for executing and optimizing top-tier marketing strategies across Apple Search Ads and Mobile AdNetworks in your assigned markets to drive customer acquisition and revenue growth for selected brands. You will manage substantial budgets and collaborate with digital marketing teams within the Digital Marketing department to identify customer acquisition opportunities in the digital advertising space.

This role offers the opportunity to grow and develop within an in-house center of excellence and a dynamic, expanding media department. The ideal candidate will have a proven track record in Mobile App Advertising, preferably from a Media Agency and performance-driven environment. Resilience, self-motivation, and a passion for continuous learning and improvement are key to success in this position.

What you’ll be doing

As part of your role, your responsibilities will include:

• Manage Mobile App Advertising campaigns across multiple products (Casino, Sportsbook, and Poker) in designated markets, mostly focusing on new players’ Acquisition.
• Set up, manage, optimize, and report on Mobile App Advertising campaigns, including advertising campaigns on approved third-party apps, Apple Search Ads and Mobile AdNetworks.
• Collaborate closely with the Head of Mobile App Advertising to define and execute strategies across all brands and markets.
• Mentor Mobile App Advertising Specialists and contribute to their professional growth.
• Focus on key KPIs such as new customer acquisition, revenue growth, and cost per acquisition, optimizing campaigns accordingly.
• Engage with internal stakeholders, including Country Specialists, local Digital Marketing Specialists, and other teams beyond digital advertising.
• Conduct post-campaign performance analysis and evaluation.
• Provide regular performance reports to key stakeholders (weekly, monthly, quarterly), including participation in Quarterly Business Reviews.
• Stay updated on industry trends and technological advancements.

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you’ll bring to the table

The necessary skills that we require for this role include:

• Minimum 2 years of Mobile App Advertising experience, ideally in a performance-driven environment focusing on CPA and ROI;
• Advanced Excel skills;
• Experienced using an MMP (i.e. Appsflyer);
• Experienced working with app campaigns across all digital channels;
• Experienced using AI tools, e.g. Chat GPT;
• Worked towards acquisition KPIs, such as CPA and ROAS;
• Proficient in third-party analytics tools such as Adobe Analytics or Google Analytics;
• Strong English communication skills, both written and spoken;
• Excellent communication and collaboration abilities.

Desirable skills you’ve got up your sleeve

It would be great if you also have some of the following skills:

• Understanding of online marketing technical aspects (e.g., tracking, analytics tools);
• Experience in the Gaming/iGaming industry;
• Degree in marketing or related online qualification.

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

What you’ll get back

We offer a great variety of personal and professional benefits to help you thrive at Red Interactive and Super Group. This includes:

• We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
• Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.

Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 27 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It’s all about putting your experience first and ensuring honesty and fairness in all we do. Here, your growth is supported and your contributions valued.

Game on!