Senior Media & PR Manager - Travel

VMA Direct.; London; On-site; GBP 125,000 - 150,000; Full time

Job description

Job Title: Senior Media and Communications Manager – Travel

Purpose of Role: Lead high-profile communication projects and campaigns, including major industry events, annual research, and trend reports. Develop and execute targeted media and communications activities to engage consumers, members, and stakeholders, supporting the brand and business plan.

Key Responsibilities:

• Develop proactive media and communication strategies.
• Lead cross-team projects and campaigns.
• Manage annual consumer research projects.
• Respond to emerging events/issues affecting members and the industry.
• Act as a media spokesperson.
• Build and maintain strong relationships with media and stakeholders.
• Support internal communications and engage staff.
• Create content for various channels including press releases, blogs, and social media.
• Collaborate with the communications team to achieve organizational objectives.
• Evaluate communications activities and provide insights.
• Manage and develop junior team members.
• Participate in a 24/7 on-call rota for crisis communications.

Skills and Experience (Essential):

• Excellent written and verbal communication skills.
• Ability to write editorial material for both consumer and corporate audiences, adapting tone and content as needed.
• Strong news sense and media handling skills, including pitching stories and managing media enquiries.
• Ability to conduct broadcast media interviews at national and regional levels (training provided if needed).
• Experience managing media activity during crises and incidents.
• Strategic thinking and ability to develop comprehensive communication plans.
• Collaborative and constructive working style.
• Creative thinking with strong judgement for effective PR initiatives.
• Good stakeholder management skills.
• Proven success in delivering PR results to build brand awareness.
• Strong awareness of traditional and social media, using various channels for campaigns.
• Good project management skills for cross-team initiatives.
• Strong line management skills, including staff development and delegation.
• Excellent organizational and time management skills, able to meet tight deadlines.
• Good commercial understanding and judgement.
• Ability to work with all levels of seniority within the organization and among members.
• Background in the Travel industry or high profile consumer member organisation is highly desirable.

If you have the required experience, please get in touch ASAP with your current CV.