Senior Media Planning Manager

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Senior Media Planning Manager

Department: Brand & Marketing

Employment Type: Permanent - Full Time

Location: London

Description

The Senior Media Planning Manager will be responsible for crafting and managing SkyShowtime's media strategy from a central perspective across all markets, working closely with cross-functional teams to bring rigor, insight, and best practice into our media planning.

Key Responsibilities

1. Own and manage day-to-day relationship with our media agency being the key conduit between the media agency and central marketing, regional marketing, finance, and commercial trading teams.
2. Promote strategic rigor and consistency across all campaign media briefs, campaign RTBs, and media buying pan regionally.
3. Manage multi-million euro paid media budget working closely with finance, trading, digital and the local regional teams to ensure accurate budget reporting and reconciliation.
4. Manage & optimise finance process working closely with finance to ensure accurate sign off of POs and no delays on payments to agencies.
5. Craft and brief the Pan EU quarterly media brief that distils latest strategic thinking into tangible media direction.
6. Work with third parties to refine media strategy using available data and insight e.g. MMM and include these in campaign briefs.
7. Own the Media Mix Modelling relationship from a marketing point of view, coordinating with cross-functional marketing teams to feedback to the agency and data & insights team.
8. Devise new and optimise existing processes and best practices that govern our media approach.
9. Review and refine pan regional media planning and buying principles (e.g. audience and R&F etc.) and manage and craft principles for proprietary and inventory media.
10. Own the cross-functional campaign planning timeline, coordinating campaign deadlines amongst teams and agencies.

Skills, Knowledge and Expertise

1. Strong media experience with significant in-house or in-agency responsibility.
2. Knowledgeable about the media agency landscape.
3. Experience of international markets, esp. EU.
4. Confident to own and run a significant media entertainment account with substantial Paid Media budget.
5. Apt at influencing and upskilling in-house media expertise.
6. Collaborative, bringing together disparate media needs (e.g. local and digital) into one channel agnostic view.
7. Enhance media sophistication to ensure our utilisation is of competitive advantage.
8. Skilled in planning, buying and optimisation with knowledge of trading principles.
9. Experience of working with media analysis models e.g. MMM / econometrics / audits.
10. Ability to operate at a conceptual strategic level making business decisions for the 'greater good' whilst executing at a tactical local level (in an advisory position).
11. Ability to clearly demonstrate impact of paid media on D2C business goals.
12. Confident to liaise with senior leadership (incl c-suite) at key approval gates, working with the finance, trading and strategy teams.
13. Challenges our media partner(s) to deliver to higher standards and innovates accordingly.