Senior Media Planner - Digital Focus

Jaywing

Leeds

GBP 40,000 - 60,000

Job description

Hours

Full Time

Location

Leeds/Sheffield

Department

Media

Salary

Available on request.

As Jaywing enters a period of growth, we are looking to recruit in a variety of areas. We have two roles available currently: Senior Strategist - Brand Communications; and Senior Media Planner. Both are ideal roles for anyone looking to advance their careers at one of the largest marketing agencies outside of London.

Senior Media Planner
Job Title: Senior Media Planner - Digital Focus
Location: Leeds/Sheffield
Job Type: Full-time

About Us:
25 years ago, we started as one of the UK’s first specialist data science
businesses. Today we’re one of the leading integrated marketing agencies
outside London. A genuine Northern success story (that now has an office
in Sydney). And one that’s succeeded not by bolting data onto what we
do, but by having it as our starting point. By plugging our creatives,
strategists and media specialists into data-driven insight we help them get
the most compelling ideas in front of the right audience. Which all adds up
to outstanding results for our clients.
We’re powered by our people and the partnerships we have with our
amazing clients and brands. We number over 250 creatives, developers,
strategists, data scientists, media specialists and more across offices in
Sheffield, Leeds, Sydney and Melbourne. A unique blend of talents
collaborating as one to create powerful stories and compelling results for
our clients.

With a strong commitment to effectiveness, we are seeking a highly
skilled and experienced Senior Media Planner to join our team. The ideal
candidate will be a strategic thinker with a proven track record of
developing comprehensive media plans, particularly in digital channels,
and possess a keen understanding of effective measurement techniques
that help our clients fully understand the impact of their marketing efforts.

Responsibilities:
Media Strategy Development:

Develop and implement comprehensive media strategies that align with business goals and target audience.
Leverage extensive experience to focus on existing and evolving digital paid channels.
Communicate how paid media plans work within the wider paid, owned and earned channel ecosystem.

Digital Channel Expertise:

Demonstrate a deep understanding of the latest trends, technologies, and best practices in digital media.
Stay abreast of industry changes and continuously identify new opportunities for growth and engagement in the digital landscape.

Media Planning:

Create detailed and data-driven media plans that optimise budget allocation across various digital platforms.
Collaborate with internal teams and external partners to ensure seamless execution of media plans and reporting of effectiveness.

Measurement and Analytics:

Be the link between the data science and paid media teams to establish and implement robust measurement frameworks.
Utilise key performance indicators (KPIs) to analyse and optimise strategies, providing insights and recommendations for continuous improvement.

Cross-functional Collaboration:

Work closely with the creative team to support broader understanding of channel execution and potential creative opportunities.
Collaborate with external partners and media owners to enhance campaign effectiveness.

Budget Management:

Manage media budgets effectively, ensuring optimal ROI and adherence to financial targets.
Provide regular budget updates and performance reports to key stakeholders.

Qualifications:

Bachelor's degree in Marketing, Advertising, Communications, or related field; Master's degree is a plus.
Minimum of 10 years of experience in media strategy, with a focus on digital channels.
Proven success in developing and executing successful media plans for diverse clients or brands across sectors; D2C and commerce experience would be an advantage.
Strong analytical skills with the ability to translate data into actionable insights.
Excellent communication and presentation skills.
Proficient in using media planning tools and analytics platforms such as Nielsen Ad Intel, Google Analytics, and TGI/YouGov.