Senior Media Planner

Yoto; United Kingdom; Hybrid; GBP 65,000 - 75,000

Job description

Commercial · Yoto HQ - UK · Hybrid

Senior Media Planner

We’re looking for a Senior Media Planner to join our Acquisition Marketing team. You will be responsible for global media planning, with a focus on the US, Canada, UK&I, France and Australia.

About Yoto

Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals.

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it!

What you’ll do:

• Lead the development of global media plans in collaboration with local market teams and external agencies.
• Alongside Head of Acquisition Marketing, oversee annual and quarterly media planning across all channels, ensuring strategic alignment with business objectives.
• Partner with local market teams to plan and buy non-performance media, including OOH, TV, Podcast, Radio, and other relevant channels.
• Work closely with media agencies to optimize media spend and campaign performance.
• Manage econometrics and measurement, ensuring robust evaluation frameworks are in place to assess media effectiveness.
• Analyze market trends, audience insights, and campaign performance data to inform future media strategies.
• Collaborate cross-functionally with internal teams, including performance, brand, data and local market teams.
• Stay ahead of industry trends and best practices to continuously refine Yoto’s media planning approach.

What you’ll bring:

• Proven extensive experience in media planning, ideally in a global or multi-market role.
• Strong expertise across a range of media channels, including TV, OOH, Radio, and Podcast.
• Experience working with media agencies and local market teams to develop and execute campaigns.
• An analytical mindset with direct experience in econometrics, measurement, and campaign effectiveness analysis.
• Excellent communication and collaboration skills, with the ability to influence stakeholders across different markets.
• Ability to manage multiple projects in a scale-up environment.
• Comfortable with the ambiguity of a scale-up environment.

Nice to have:

• Experience both brand side and in agencies.
• Experience working with global entertainment rights holders.
• Experience working in the family/kids space.

Salary: £65,000 - £75,000 per annum, based on experience.

What you can expect from Yoto:

• Flexibility: Hybrid working with a choice based approach - we would love you to come into the office as much as possible, with a minimum of once or twice a month, ideally once a week.
• Financial: Generous share option programme so you’ll be invested in Yoto’s success. Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one of your service.
• Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy.
• Time Off: 25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days.
• Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave.
• People & Planet: Up to 2 volunteer days a year. A Book Allowance of up to £50 a year to contribute to your professional development.
• Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!

Equity and Diversity

At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.

We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported.

We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators, and we are building a team that reflects that same diversity.

Please only apply or engage with Yoto jobs posted on our careers page. All correspondence from our Talent team will only come through Teamtailor, our application tracking system.

Department

Commercial

Locations

Yoto HQ - UK

Remote status

Hybrid