Senior Media Analyst - MMM

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Sector: Media and Publishing
Role: Senior Executive
Contract Type: Permanent
Hours: Full Time

About the Role:
OmniGov's Communication's Intelligence team are searching for a Data Analyst to join the team and help provide best in class data analysis and marketing effectiveness solutions for Omnigov, private sector clients and media agencies within OMG. Uniquely in OmniGOV, the strategic analytics team within the wider communications intelligence group runs consultancy and MMM projects with commercial clients, as well as delivering cross-government campaign analysis to OmniGOV and HM Government.
As a Data Analyst, you will play a crucial role in our ongoing quest for understanding and insights. You'll contribute to building and maintaining our essential Government benchmark database and knowledge system. Your responsibilities will include sophisticated data analysis, methodology evolution, and generating reports for key categories and brands. Additionally, you'll create visualisations and automate processes related to Government files and databases.
The role is varied, interesting and provides excellent opportunities to work with a wide range of people, techniques and solutions, within OmniGOV and the wider agency group.

Role Requirements:

• Government Benchmark Database Maintenance:
  Collaborate with a Manager to add new data to the Government benchmark databases managed by Omnigov and the Benchmarking team. Quality checks and data loading using tools like R, Python, and Power BI.
• Support the wider Communications Intelligence Team:
  Support and mentor Junior Analysts to ensure high-quality work and a commitment to growth and development. Engage in the wider Communications Intelligence Strategic goals to drive higher quality work for our clients. Feed into our wider vision and strategy as a team.
• Agency Relationships:
  Support and coach Junior Data Analysts. Cultivate day-to-day relationships with users of the knowledge system within agencies and OmniGOV's Government databases. Provide excellent service levels to agencies working with analysts and managers.
• Client Relationships:
  Support the team in consultancy engagements with Government clients. Update and build comprehensive datasets for agency pitch analysis from the knowledge database content. Deliver high-quality visualisations and effectively communicate data insights to agency clients. Use advanced analytical approaches to analyse data to establish norms and averages, interpreting findings.

Skills Required:

• Experience in a Marketing Analytics role (MMM or similar)
• Understanding of the role of media
• Experience in developing analytic models
• Coding proficiency (R or Python preference)
• Expertise in Excel
• Interested in Government marketing and media
• Strong attention to detail
• Good written and communication skills
• Highly organised & Strong critical thinking
• Willingness to Learn, energetic, determined, proactive and curious

Nice to haves:

• English and maths GCSEs at grade C (4) or above or equivalents.
• Degree in an analytical subject 2:1 Or higher

About the Agency:
OmniGov is a specialist division created to handle UK Government media buying, the largest advertiser in the UK, and a top 10 UK agency in its own right, handling over 80 very different government departments. Our ambition is to be the best Government Media Buying service in the world, intelligently using media to deliver public services. In doing so we want to lead the industry in the UK and be one of the best places to work and learn in the media sector.

Be Your Best:
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best.

Diversity, Equity & Inclusion at OMG:
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging.