Senior Marketing Specialist

Hours: The role of Senior Marketing Specialist is a Fixed Term Contract for 9 months, it is a full-time position with a salary of up to £39,500 depending on experience. This role can offer hybrid working with the expectation that you would be onsite at our Head Office in Skipton, North Yorkshire a minimum of 1 day per week (ideally Tuesday).

Salary: £38,000 Per Annum

Closing Date: Thu, 19 Dec 2024

Introduction

We are recruiting for the latest member of our CMO Team. If you put the customer at the heart of everything you do, want to be at the forefront of multichannel marketing campaigns that captivate audiences and have a passion for marketing, then this may be the job for you!

Who Are We?

Not just another building society. Not just another job. We're the fourth biggest building society in the UK and what makes us a bit different is that we're a mutual organisation. We don't have shareholders; we're owned by our members. Our colleagues say Skipton's a great place to work, and you could be one of them, bringing with you new ideas on how we can keep customers at the heart of what we do. Whatever your background, and whatever your goals, we'll help you take the next step towards a better future.

Position Overview

The position is Senior Marketing Specialist in the Marketing Communications (Money) team. The team are a group of 22 marketing and creative professionals. You’ll be part of a sub-team within that group who focus on creating and delivering engaging, timely and relevant campaigns and communications to deepen relationships with our members – including multi-channel campaigns, mailings, emails, branch collateral, online assets and much more. We work closely with the Automation team, SBS Creative and many others cross the CMO function. There are lots of new, exciting projects to be involved in so it’s a great opportunity to broaden your professional experience and build strong relationships across business-wide teams.

What’s In It For You?

Skipton values work/life balance and we are proud to support hybrid and flexible working, where possible. This role can offer hybrid working with the expectation that you would be onsite at Head Office in Skipton, North Yorkshire a minimum of 1 day per week (ideally Tuesday). We have a range of other benefits available to you including:

1. 25 days standard annual leave + bank holidays + rising 1 day per year of service to a maximum of 30 days.
2. Matching employer pension contribution (up to 10% per annum).
3. A commitment to training and development.
4. Private medical insurance for all our colleagues.
5. 3 paid volunteering days per annum.
6. Diverse and inclusive colleague networks available for you to join including our Carers and Pride Alliance groups.
7. We care about your health and wellbeing – we provide a range of benefits that support this including cycle to work initiative and discounted gym membership.

What Will You Be Doing?

You’ll be accountable for the delivery of member-led marketing campaigns and communications that are on time, in budget, on brand, compliant and meet the objectives of the Corporate Plan:

1. Creating clear insight driven briefs aligned to clear objectives.
2. Considering the member experience across all touch-points to ensure clear, consistent messages across all channels.
3. Managing and leading the creative briefing process and ongoing agency management, developing strong relationships with key agency and Creative stakeholders.
4. Managing delivery of campaigns across all channels ensuring there is a clear customer journey outlined and all content and communications are aligned – working with other teams across CMO and the wider business as appropriate.
5. Managing campaign priorities and communicating effectively with stakeholders and external agencies to manage expectations and keep campaigns on track and in budget.
6. Recommending ideas for and supporting a test & learn strategy across campaigns and communications.
7. Managing campaign budgets, ensuring all campaigns are cost effective and using the appropriate marketing channel and format to communicate with the specified audience to achieve the best ROI possible.
8. Managing stakeholder relationships – both external and internal.
9. Assist in the effective management of the overall marketing budget.

What Do We Need From You?

Highly organised and a self-starter. Strong communication (written and verbal) and relationship management skills. Proven ability to influence, engage and work in partnership with senior stakeholders. Ability to work on own initiative and to deadline. Evidence of supporting team members through on the job training and/or coaching and also by sharing knowledge and expertise. Ability to evaluate creative and copy and write briefs. Ability to prioritise own planned work with unexpected requests, ensuring any potential risks to delivery are escalated swiftly and appropriately.

Knowledge

Understanding of Integrated Marketing Campaigns and knowledge and understanding of the UK Financial Services marketplace.

Experience

Demonstrable experience in a similar marketing role. End-to-end marketing campaign management, including planning and analysis. Working with external partners. Experience in financial services or regulated industry preferred but not essential.