Senior Marketing Manager/ Head Of Marketing - Exhibition/ Shows

Senior Marketing Manager / Head of Marketing - Exhibition / Shows

My client is an event services business hosting and executing a portfolio of well-known events and festivals throughout the year. Due to growth and an increase in portfolio, they are looking for a Head of Marketing to develop and implement successful marketing & digital marketing strategies for the brands and events.

The Head of Marketing will drive and shape marketing and commercial results across one particular high profile show and contribute toward the development of the overall group event portfolio.

This is a critical role in terms of the development and execution of the annual customer (visitor) and exhibitor marketing plans and a key focus is to create and deliver outstanding customer-related commercial performance on an annual show level.

This will have a strong marketing and cross functional influence, often working through others to achieve results, which requires a deep and active understanding of the specific industries that it operates within.

Responsibilities:

1. Grow revenue & profitability by leading the development and execution of the event marketing plan and strategy.
2. Contribute to and maximise the integration opportunities of the high profile annual show across the group event portfolio.
3. Work in collaboration with the wider team to develop deep industry knowledge including the competitor landscape alongside sharing key market trends that will drive improved strategy, execution and outcomes.
4. Achieve customer targets (visitor) through outstanding execution of all elements of the Show Marketing plan.
5. Develop the content strategy and prepare, manage, and implement the content plan across all mediums and platforms including social media, eDM, website, and video.
6. Produce - or oversee production of - content across written, video, and photographic assets including copywriting, design, and creative briefs.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing, Advertising, and Public Relations

Industries: Events Services, Food and Beverage Services, and Hospitality

Should you be interested in discussing this opportunity, please apply via this advertisement.

Richard Norey - Lighthouse Search & Selection.