Senior Marketing Manager, Cornerstone

An exciting opportunity has arisen to join the award-winning, dynamic and collaborative marketing team within Cornerstone, Penguin Random House. We are looking for a creative, confident marketer with experience working in a fast-paced marketing team. This role will work across the list, with a focus on both high-profile fiction and non-fiction, as well as on some of our biggest author brands – a list that includes Harlan Coben, Taylor Jenkins Reid, Lisa Jewell, James Clear and Robert Harris.

About Cornerstone

Cornerstone is a division within the iconic publisher Penguin Random House, our home. In turn, Cornerstone is home to seven imprints: Century, Del Rey, Inklore, Evermore, Hutchinson Heinemann, #Merky Books, and Cornerstone Press, each with its own specific focus and remit. Every Cornerstone book also goes on to become a Penguin paperback.

Within publishing, Cornerstone has an enviable track record of bestsellers, prize winners and culture-shaping books, working with many of the world’s most interesting voices, often throughout their entire career. Our books span genres, categories and marketplaces globally.

The role

This role will create awareness of and engagement for Cornerstone books and authors in order to drive sales and build profiles. Working across new titles as well as catalogue books, including those with high level business priority, this role also includes brand management responsibilities for key authors.

The candidate will work collaboratively with colleagues in other departments and display excellent communication skills. You’ll react to sales data and opportunities in the market, communicate campaign performance whilst honing and adapting live campaigns to maximise sales. You’ll be highly organised, simultaneously working across multiple campaigns and delivering them on time and to budget.

Key responsibilities:

1. Briefing your list of talented designers and writing excellent copy to ensure you produce best-in-class, attention-grabbing campaign creative and consumer messaging across all your assets and marketing material.
2. Closely working with our media agency to build well-targeted campaigns. You’ll need a strong awareness of digital advertising platforms, experience working effectively with freelancers, the ability to analyse campaign performance and share insights to inform both individual campaigns and team best practise.
3. Devising year-round brand strategy for key Cornerstone authors, commissioning audience insight and translating data into actionable strategy, identifying opportunities to grow brand awareness, hands-on channel management and excellent communication of plans and results to authors and agents.
4. Being commercially minded, curious and inclusive in your approach. Bringing diversity of thought and innovation into the marketing team by looking outside the business for ideas and inspiration to share with the team and improve our work.
5. Bringing together your experience with audience insight to provide feedback on acquisitions and leading on the creation of pitch documents for prospective authors.
6. Devising content strategy for social channels in partnership with authors and public figures as well as for our imprints.

What you’ll bring:

1. Track record of producing standout marketing campaigns within the publishing industry
2. Enthusiasm for working on both commercial and literary titles
3. Excellent knowledge of new media, audience trends and online communities
4. Highly organised with excellent time management in order to juggle concurrent campaigns
5. Great communication skills to be able to pitch ideas, report back to stakeholders and produce materials both internally and externally

Application instructions

Please apply with your CV and cover letter outlining why you are the right candidate for the role by 23:59 on Wednesday 9th April. As part of your cover letter please tell us about a recent title campaign that you have admired for its effectiveness or creativity (no more than 250 words).

£42,000 - £47,000 dependent on how your skills and experience align to the role, plus bonus and benefits.

What you can expect from us

Our people are the heart of our business, and we work hard to support a culture of responsibility and recognition.

Our benefits include:

1. Financial – discounted shopping, season ticket loan, rental deposit loan
2. Wellbeing – healthcare cash plan, employee assistance, gym loan
3. Lifestyle – taste card, tech scheme, free and discounted books

While our offices across the UK are places to connect, collaborate and celebrate with colleagues, we recognise that flexibility around where you work is just as important. This is a hybrid role, working three days a week in our London Office at Embassy Gardens.

About Penguin

We’re the UK’s largest publisher; made up of some 2,000 people and publishing over 1,500 books each year. Our doors are open to all kinds of talent. In a constantly evolving industry, we work hard to stretch the definition of the word publisher. Here, you’ll work with a breadth of talent who all play their part to make each of our books a success. Together, we make books for everyone because a book can change anyone.

As a Disability Confident Committed organisation, we offer interviews to candidates with a disability who meet the essential criteria for the role, and opt-in on their application form. The essential criteria for this role are marked with an asterisk* as part of the ‘What you’ll bring’ section. There may be times when the volume of applications means we cannot take all eligible candidates to interview.

We encourage you to tell us about any reasonable adjustments you may need by emailing PRHCareersUK@penguinrandomhouse.co.uk . Remember, you only need to share what you are comfortable to for us to support your request.

Please note, we are not able to accept agency CVs for this role. Any CVs sent speculatively will not be eligible for a fee.