Senior Marketing Manager

Job Title: Senior Marketing Manager – Regional Markets
Location: London / Hybrid – frequent travel to Birmingham & Manchester.
Full time / Permanent
Salary: Competitive with a range of exceptional benefits

We’re looking for a Senior Marketing Manager – Regional Markets to join our corporate team based in London. This role will also require frequent travel to Birmingham and Manchester.

As a Senior Marketing Manager – Regional Markets, you will be responsible for developing and delivering the marketing plan for regional markets, including campaigns, digital and PR.

Engaging with channel owners and ensuring that all activity is aligned with the central marketing strategy.

You will work closely with the regional SMTs, managing and influencing these stakeholder relationships and be the key point of contact, acting as a subject matter expert. Leading the local delivery of site-specific service marketing, events, social media activity, and other activities to include content creation, case studies, and videos. You will also be collaborating with the digital team and central studio.

In this role, you will work closely with the sales team to engage with consultants, GPs, and other referrers key to the regional revenue targets. Planning marketing activity against regional marketing budget and monitoring effective spend.

Alongside this, you will support key service line initiatives for both the regions and the wider HCA UK network in line with commercial goals. In this role, you need to be an effective leader able to lead, coach, and mentor a Marketing Manager.

Above all else, we’re committed to the care and improvement of human life. It’s this guiding vision that influences everything we do at HCA UK. From the CEO to the colleagues on the floor, we all have a part to play in delivering exceptional care to our patients. Others may think this is just a role in Corporate Marketing Team, but to us, you’ll be part of a wider team with a unique sense of purpose, one that helps improve lives on a daily basis.

What you’ll bring:

• Significant career experience as a B2B / B2C Marketing Manager / Senior, ideally within a healthcare / hospital environment.
• A Degree in marketing / communications or equivalent experience.
• Exceptional Stakeholder engagement skills, able to influence and collaborate effectively with senior leaders, clinicians, and GPs. Able to work effectively within a matrixed organisation.
• An inspiring and motivational leader who is able to coach and develop others.
• The ability to work in a fast-paced environment and able to rise to the challenge of conflicting priorities and deadlines.
• Able to identify and excel in the delivery of customer needs.

Why HCA UK?

Originally founded over 50 years ago by Dr. Thomas Frist, HCA has gone on to become one of the world’s leading healthcare providers. In the UK, we’re one of the largest providers of privately funded healthcare and have invested over £500 million in the latest treatments, technology, techniques, medication, and facilities. Being part of a large multisite, established healthcare group we can offer you unrivalled opportunities for career progression through internal and external courses, as well as working conditions that prioritise both your mental and physical wellbeing.

By caring for our employees, we empower them to provide exceptional care for our patients. That’s why we offer a host of flexible benefits that reflect the invaluable contribution they make every day. As a Senior Marketing Manager – Regional Markets, you’ll be eligible for:

• 25 days holiday each year (plus bank holidays) increasing with service, with option to buy or sell leave to suit you.
• Private Healthcare Insurance for treatment at our leading hospitals.
• Private pension contribution which increases with length of service.
• Season Ticket Loan and Cycle to Work scheme.
• Group Life Assurance from day one.
• Critical illness cover.
• Enhanced Maternity and Paternity pay.
• Corporate staff discount for all facilities including Maternity packages at The Portland.
• Comprehensive range of flexible health, protection, and lifestyle benefits to suit you.
• Discounts with over 800 major retailers.

Diversity and Inclusion

Patients first. Colleagues always. That’s the guiding philosophy behind our approach to Diversity, Equity, Inclusion, and Belonging. We believe healthcare is built on a foundation of inclusion, compassion, and respect for our patients and for each other.

By working together with our colleagues, we’re creating a truly inclusive environment, where individual differences are celebrated, and everyone can achieve their potential.

We believe everyone should feel comfortable to bring their full self to work and be afforded the same opportunities. That’s why we’re happy to discuss flexible working arrangements to suit your needs as well as offer reasonable adjustments throughout our recruitment process, and in the workplace, to anyone that needs them.