Senior Marketing Manager

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Job Title: Senior Marketing Manager
Employment Type: Permanent / Full-time
Location: London
Start Date: ASAP

About UNCLE

UNCLE are the global street advertising agency. We bring paper, paste and local knowledge to get campaigns seen on the streets. Specialising in the fashion, music, art, and lifestyle sectors we offer formats including wildposting, billboards, and ambient solutions. With over 30 years' experience and a network of local experts and teams we create impactful campaigns, giving clients visibility in London, New York, Paris, Milan, Berlin, Amsterdam, plus other major cities.

Role Description:

We are looking for an experienced, collaborative and creative Senior Marketing Manager to lead the commercial marketing strategy for UNCLE. You must be an exceptional B2B marketeer who has a good understanding about the advertising and media industry, but is also excited by the music, fashion, arts, and culture scene.

Based in London, you will be working in a fast-paced environment and be responsible for managing a Marketing Manager. This is a senior position requiring you to develop the international commercial marketing strategy and oversee its execution to help the sales team generate new business and grow existing accounts to achieve ambitious targets.

You will enjoy managing and mentoring a team, but also have a creative and analytical approach to bring strategy, inspiration, and new ideas to the company. You must have a great visual eye and good grounding in copy writing, particularly when it comes to B2B marketing materials and sales tools.

What you'll be doing:

1. Lead and oversee the implementation of the international commercial marketing strategies to drive growth in the UK, EU and USA markets.
2. Work with the agency sales teams to develop strategies specific to their needs and provide tools and materials to enable their sales team to function effectively.
3. Mentor, manage and guide the day-to-day activities of the Marketing Manager.
4. Review and sign off commercial marketing materials.
5. Develop new business and retention strategies to drive revenue.
6. Oversee the localisation of marketing materials and campaigns, ensuring they resonate with local audiences and reflect cultural nuances.
7. Create and manage a territory specific calendar of events.
8. Continually review changes to the market, industry trends and the activities of competitors, adjusting the commercial marketing plan if necessary.
9. Utilise data to develop targeted marketing campaigns, interrogating the company's databases and external data.
10. Report on the effectiveness of marketing campaigns using pre-determined KPIs.
11. Manage sales price lists and pull together proactive sales packages.
12. Manage and measure commercial marketing costs.
13. Build and maintain relationships with key international partners and stakeholders.

About You:

1. Proven commercial marketing experience working across international markets.
2. Proven ability to manage complex marketing campaigns in multiple countries.
3. Strong leadership skills and experience managing cross-functional teams.
4. Excellent communication, presentation and negotiation skills.
5. Ability to travel internationally as required.
6. Loves the music, fashion, arts and culture space.
7. Passionate about the street and what we do there.
8. Strong data analysis skills to provide the foundation for marketing strategies.
9. Creative and good eye for design and photography.
10. Excellent copy writing skills.
11. A self-starter with a pro-active approach.
12. Excellent attention to detail.
13. Experience using Keynote, Mailchimp and WordPress.
14. Experience working at an agency or media owner.
15. Ability to speak a second language (French in particular) is a nice to have, but not essential.

Benefits:

We're an inclusive, diverse team with a great office space in Manchester and London, and offer the below benefits:

1. Salary of circa £55K plus bonus scheme to share in company success.
2. 25 days annual leave, plus bank holidays and an additional day off to celebrate your birthday (incrementally rising to 30 days after 5 years' service).
3. Flexible working - to help you achieve that all-important work-life balance.
4. Access to our Employee Assistance Programme (EAP).
5. Life Insurance and Group Income Protection with Canada Life.

UNCLE is committed to creating an environment that is inclusive to all, where everyone is treated with kindness and respect. We believe in equal opportunities for everyone and welcome applicants from all backgrounds. Do reach out to let us know if there's any actions, we can take to better support an environment where you feel comfortable. Please let us know if you have any accessibility requirements at any stage of the recruitment process. We are always open to ideas from our candidates that help us to make our processes more inclusive.