Senior Marketing Manager

BMS Engineering Recruitment; City Of London; On-site; GBP 50,000 - 60,000; Full time

Job description

Job Title: Senior Marketing Manager

Location: Central London
Employment Type: Full-time

About Us:
My client is a global leader in the B2B events and Conferences space renowned for organising high-level conferences and events that drive knowledge-sharing and networking. With a focus on innovation and excellence, we’re poised for significant growth, including a 50% expansion of our event portfolio next year. We pride ourselves on fostering a collaborative, people-first culture that prioritises both professional development and exceptional results.

Role Overview:
This is an exciting opportunity for a strategic and results-driven Senior Marketing Manager to join our dynamic Central London team. In this leadership role, you will oversee and mentor a team of four marketing professionals, dedicating 70% of your time to team management and strategic guidance while ensuring flawless execution of innovative marketing strategies. You’ll be instrumental in shaping the marketing function and delivering measurable results that drive brand awareness, customer engagement, and business growth.

Key Responsibilities:

• Team Leadership:
• Lead, mentor, and develop a team of four marketing professionals, fostering a high-performing, collaborative culture.
• Provide strategic guidance to the team, ensuring alignment with company objectives and maximising productivity.
• Conduct regular 1:1s, performance reviews, and professional development plans to support individual and team growth.
• Manage workloads and prioritise projects to meet deadlines effectively while maintaining a positive work environment.
• Marketing Strategy & Execution:
• Develop and oversee comprehensive multi-channel marketing strategies to achieve brand awareness, lead generation, and revenue goals.
• Collaborate with internal teams (sales, product, creative, and conference production) to align marketing efforts with overall business objectives.
• Monitor and analyse campaign performance, leveraging data insights to optimise strategies and ensure maximum ROI.
• Stay ahead of industry trends, implementing innovative marketing approaches to maintain a competitive edge.
• Event Portfolio Growth:
• Play a key role in marketing efforts for an event portfolio expected to grow by 50% next year, ensuring the team delivers high-quality campaigns that drive delegate ticket sales and sponsorship growth.
• Budget Management:
• Manage and allocate marketing budgets effectively, ensuring resources are utilised to maximise impact and meet business objectives.

Requirements:

• Proven experience as a Senior Marketing Manager or in a similar strategic leadership role.
• Strong expertise in managing and mentoring teams, with a demonstrated ability to foster talent and drive results.
• A strategic mindset with the ability to develop and execute impactful marketing strategies.
• Hands-on experience in digital marketing, social media, email campaigns, content marketing, and analytics.
• Data-driven with the ability to translate insights into actionable plans.
• Conference marketing experience is essential.
• Excellent communication and project management skills, with the ability to balance multiple priorities.

Salary and Benefits:

• Competitive salary in the range of £50,000 – £60,000 per annum, based on experience.
• Opportunity for profit share based on company performance.
• Comprehensive benefits package, including:
• 25 days of annual leave + bank holidays.
• Life Assurance, Private Medical Insurance, and Healthcare Cash Plan.
• Pension Scheme.
• Perkbox Membership and Employee Assistance Program (EAP).
• LinkedIn Learning access for professional development.
• Cycle-to-Work Scheme and Season Ticket Loans.
• Employee Referral Bonus Scheme.
• Opportunities for Volunteering Leave and Public Duty Leave.

Why Join Us?
As a Senior Marketing Manager, you’ll have the opportunity to work on an expanding portfolio of high-impact events in an organisation that values innovation, collaboration, and professional growth. You’ll play a critical role in shaping a team, driving performance, and making a tangible impact on the business.

Ready to take the next step in your career? We’d love to hear from you!