Senior Marketing Manager

About

The senior Marketing Manager will be responsible for all Marketing activities at Audio Visual Materials (AVM Ltd), a company owned by Northamber PLC. The role involves proactively managing the tactical marketing programs for the business and for a portfolio of vendors. The role encompasses interfacing with vendor partners to generate incremental marketing funds from Co-op and MDF, liaising with Vendor Marketing Managers and AVM Product Managers.

Responsibilities:

1. Own all marketing activity on behalf of AVM Ltd.
2. Own the marketing relationship with key AV vendors ensuring all plans are built and executed in alignment with vendor and AVM objectives.
3. Liaise with the AVM team to coordinate work with the Northamber design team so marketing plans integrate seamlessly.
4. Brief the design team on all asset creation requests. This will include image sourcing & copywriting/sourcing.
5. Support the sales and marketing team on all relevant AVM events such as trade shows and partner events.
6. Attend sales and marketing meetings to fully understand the strategy and run the interlock meetings between the AV team and Marketing.
7. Manage the social media channels to ensure network interaction and audience growth.
8. Track & report ROI per activity/campaign and recommend changes to the campaigns/marketing mix where required.
9. Manage agreed vendor budgets and ensure that all plans are fully executed and invoiced accurately and completely.

Skills and Knowledge:

1. Experience in Marketing, specifically social media and web management.
2. Degree in Marketing or relevant qualification (i.e., CIM) highly preferred.
3. Knowledge of AV vendors and products preferred.
4. Experience in the AV and Technology areas would be an advantage.
5. Ability to handle multiple projects simultaneously in a fast-paced environment.
6. Ability to create professionally written content with appropriate inputs from stakeholders.
7. Evidence of successful engagement with sales teams to build and agree on go-to-market strategies.
8. Proven success executing multiple, simultaneous marketing campaigns that deliver measurable ROI.
9. Evidence of utilizing the full marketing mix (online/offline principles plus events).
10. Experience of planning and delivering creative, demand generation campaigns.

Benefits:

1. Hybrid working
2. Private Medical Insurance
3. Life Insurance
4. 25 days holiday
5. Cycle to work
6. Employee Assistance Programme

Nice-to-have skills:

1. Social Media
2. Copywriting
3. Event Planning

Work experience:

1. Digital specialist
2. Social Media
3. Marketing Project Manager

Languages:

1. English