Senior Marketing Executive – Content and Social Media

Macdonald & Company; London; On-site; GBP 30,000 - 60,000; Full time

Job description

Are you a driven and creative marketing professional with experience in recruitment, real estate, or B2B marketing? Are you ready to take your career to the next level and make an impact in a dynamic global recruitment firm? If so, we want to hear from you!

About Us

At Macdonald & Company, we’ve been a leading recruitment consultancy specialising in the real estate industry for over three decades. With a global presence spanning the UK, US, Germany, Singapore, Hong Kong, the Middle East, and South Africa, we pride ourselves on connecting top-tier talent with industry-leading clients.

Having recently undergone an exciting rebrand and with a revamped website and marketing tech stack in place, we are perfectly positioned to take our marketing department to new heights. Now, we're seeking a Senior Marketing Executive – Content and Social Media to join our London headquarters and play a key role in building our brand and driving client and candidate demand.

Key Responsibilities

As a Senior Marketing Executive, you will:

• Lead our social media channels, creating and scheduling content in line with our wider marketing plan and strategy to grow our audience and drive engagement.
• Collaborate closely with the marketing team to plan, create, and produce video content and creatives to share across social media and other marketing channels.
• Research, plan, and brief content topics, ensuring they align with our broader marketing strategy and work alongside our consultants and copywriter.
• Measure and report on key metrics and KPIs as set by the Head of Marketing, ensuring continuous improvement and success.
• Assist with the creation and distribution of our monthly newsletters, ensuring they are engaging and on-brand.
• Manage and maintain email automation campaigns and communications, optimising them for maximum impact.
• Work alongside our website developers to monitor and update content, including creating landing pages, optimising existing pages, adding staff profiles, and posting blogs.
• Ensure data accuracy and cleanliness in our marketing contacts and lead management systems.
• Monitor competitor activity, keeping a keen eye out for marketing opportunities.
• Oversee staff LinkedIn/professional profile postings to ensure they align with brand guidelines.
• Collaborate with HR, Talent Acquisition, and the Commercial Director to produce internal newsletters and other marketing communications.
• Support the marketing team with any ad-hoc creative or marketing tasks as required.

About You

We are looking for a marketing professional with:

• At least 3 years of experience in a marketing role within recruitment, real estate, or B2B sectors, with proven exposure to brand development, lead generation, and demand creation.
• A solid track record in planning, executing, and optimising marketing campaigns, with the ability to measure and report on the impact against KPIs.
• Experience with digital marketing platforms, including social media, email campaigns, video content, and written materials.
• A creative, analytical mindset with a passion for storytelling and building a brand.
• Strong communication, copywriting, and editorial skills, with commercial awareness.
• Proficiency in video editing and creative design tools.
• Experience using marketing CRMs, social media schedulers (preferably HubSpot), and WordPress.
• Familiarity with marketing analytics tools such as Google Analytics.
• Experience working with third-party agencies for design or copywriting would be a bonus.
• Knowledge of email marketing and automation workflows.
• Proficiency in Adobe Creative Suite (particularly InDesign, Illustrator, Photoshop, and Premiere).
• Self-motivated with an innovative mindset and a drive to improve processes and results.
• Experience with both online and in-person events is a plus.

Why Join Us?

We offer a supportive, dynamic, and inclusive work environment where you will have the chance to grow and develop professionally. But it’s not just about work – here are some of the fantastic benefits you'll enjoy when you join our team:

• Birthday Day Off: Celebrate your special day with a day off to recharge!
• Charity Days: Give back to the community with paid time off to volunteer for a cause you care about.
• Enhanced Holiday Entitlements: Enjoy additional holiday days to ensure work-life balance.
• Home Improvement Interest-Free Loans: Access financial support to improve your home with our interest-free loan scheme.
• Salary Sacrifice Pension Scheme: Secure your future with our pension scheme and salary sacrifice option.
• Childcare Scheme: Benefit from our childcare support to make family life a little easier.
• Enhanced Family Leave: We offer enhanced family leave to support you during important life moments.
• Great Working Environment: Join a collaborative, positive, and vibrant workplace where your ideas are valued, and your contributions are recognised.

Next Steps

If you're ready to take on a new challenge and make a significant impact in a rapidly evolving marketing environment, we'd love to hear from you.