Senior Marketing Automation Manager

Senior Marketing Automation Manager

Grant Thornton UK LLP is part of a global network of independent audit, tax and advisory firms, made up of some 73,000 people in over 150 countries. We're a team of independent thinkers who put quality, inclusion and integrity first. All around the world we bring a different experience to our clients. A better experience. One that delivers the expertise they need in a way that goes beyond. Personal, proactive, and agile. That's Grant Thornton.

Job Description:

Senior Marketing Automation Manager

NEW GROUND WON’T BREAK ITSELF.

Every day our teams help people in businesses and communities to do what is right and achieve their goals.

We are looking for an automation expert who can lead our marketing automation strategy and drive adoption of new ways of working amongst our marketing community, as well as helping stakeholders understand the power of digital and data. As our Senior Marketing Automation Manager, you will lead the transition from our current Marketing platform (Marketo) to the Microsoft Dynamics365 Customer Insights platform, and help us reach a state of BAU within a defined timescale.

With a strong understanding of marketing technology and best practices, you'll help turn business goals and growth objectives into reality, powered by digital and data. We want all our teams to benefit from our martech strategy and data insights, to continuously improve client acquisition and client experience.

A look into the role

As a Senior Marketing Automation Manager within our Markets & Clients team, you will:

• Own and drive our strategy for marketing automation and email marketing, working closely with marketing and business development teams to deliver outstanding digital client experiences and maximum value over time.
• Be part of our transition to D365 Customer Insights and utilise the new platform to achieve better automation maturity and support the business’s growth ambition.
• Work closely with the CMO and marketing leadership to drive the awareness, adoption, and engagement around marketing automation in marketing and business development as well as the wider firm with a strong focus on influencing senior leadership and effective stakeholder management.
• Build knowledge across Markets and Clients team of best practice in lead lifecycle management to drive effectiveness and efficiency.
• Manage the e-comms team in developing and delivering successful lead generation and nurture campaigns in addition to BAU email campaign activity.
• Work with and manage external agency partners to deliver best-in-class digital marketing experiences.
• Drive a rigorous UX test and learn approach to measure and understand the impact of campaigns and to scale up where necessary.
• Have a strong analytics focus with the ability to support measurement and report on performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Actively lead, upskill and coach a happy and high performing team to success.
• Collaborate cross-functionally, and develop strong partnerships across marketing, business development, IT, data & CRM teams, and senior leadership to influence and effect change.

Knowing you’re right for us

Joining us as a Senior Marketing Automation Manager, the minimum criteria you’ll need is previous demonstrable experience in B2B digital marketing and proven success stories using a marketing automation platform (e.g. D365 Customer Insights, Adobe Marketo Engage, Salesforce Marketing Cloud); a highly proactive, progressive, and analytical mindset and have outstanding written, oral, and organisational abilities; experience of using CRM (ideally MS Dynamics) to support digital marketing and an understanding of CRM best practice for marketing activities.

It would be great if you had some of the following skills but don’t worry if you don’t tick every box, we’ll help you develop along the way.

• Experience in marketing technology and operations.
• 7+ years of expertise in one or more marketing automation tools (Marketo and/or D365 Customer Insights preferable).
• Proven hands-on experience in driving change around marketing automation strategy, developing roadmaps, and best practices.
• Building and maintaining reports in Marketo/D365 Customer Insights (or other platform), and communicating outcomes to stakeholders.

Knowing we’re right for you

Embracing uniqueness, the culture at Grant Thornton thrives on the contributions of all our people, we never settle for what is easy, we look beyond to deliver the right thing, for everyone. Building an inclusive culture, where we value difference and respect our colleagues helps our people to perform at the best of their ability and realise their potential.

Our open and accessible culture means you’ll interact with leaders who are interested in you and everything you bring to our firm. The things that set you apart, we value them. That’s why we give you the freedom to bring your whole self to work and pursue your passions inside and outside of work.

Beyond the job

Life is more than work. The things you do, and the people you’re with outside of work matter, that’s why we’re happy to look at flexible working options for all our roles, and we’ll always do our best to keep your work and life in balance.

The impact you can make here will go far beyond your day job. From secondments, to fundraising for local charities, or investing in entrepreneurs in the developing world, you’ll be giving back to society. It’s that drive to do the right thing that runs through our every move, grounded in our firm’s values – purposefully driven, actively curious and candid but kind.

We’re looking for people who want to contribute, spark fresh ideas and go beyond expectations. People who want to be able to proudly do what’s right, for the firm, our clients, our people and themselves. It’s how it should be.