Senior Market Analyst - Ballymena / Hybrid

VANRATH are recruiting on behalf of one of Ireland's fastest growing tech companies. We are seeking a Senior Market Analyst to add to the team. This is a contract position to cover maternity leave - the position will be a minimum of 12 months (may stretch up to 15).

• Salary - up to £40,000
• Hybrid working - 3 days at home, 2 in the office
• Massive benefits package (enquire within)
• Award-winning company with multi-million pound investment to support global expansion and product development

The Role

Marketing Data & Insights

• Partner with leadership to shape data-driven marketing strategies.
• Develop and maintain marketing dashboards and performance reports.
• Track deal sources and key KPIs to inform strategic decisions.
• Deliver monthly insights on marketing performance and customer journey trends.
• Prepare data for quarterly business reviews and ad-hoc analysis.
• Provide CRM support specific to marketing operations.

Sales Analytics & Reporting

• Maintain and monitor target account databases.
• Use data insights to support sales target planning and forecasting.
• Be the go-to contact for sales and business development data needs.
• Generate and manage regular sales performance reports and KPIs.
• Produce board-level reports and oversee dashboard performance.
• Deliver custom reports on pipeline activity, forecasting, and product performance.
• Update and refine sales and business development playbooks.

CRM Management & Process Optimisation

• Onboard and support CRM users, ensuring adoption and accuracy.
• Manage CRM user permissions, billing, and system integrity.
• Own and improve CRM workflows across the commercial process.
• Assign inbound leads and maintain automated data routing.
• Oversee deal pipelines and ensure alignment with team workflows.
• Build and refine automated alerts and workflow notifications.
• Support complex sales methodologies (e.g., MEDDPICC) and forecasting models.
• Lead data quality initiatives and enrichment projects across the CRM.

Essential Criteria:

• Bachelor's degree in Marketing, Business, Sales, Data Analytics, or a related field.
• 2+ years of experience in Sales and Marketing Operations, market research, or a similar analytical role.
• Proven experience with managing a CRM platform and marketing automation tools.
• Experience in data analysis and reporting with the ability to translate data into actionable insights for strategic decision making.
• Demonstrated success in process improvement.
• Experience in people management and mentoring.