Senior Manager, Data Analytics & Reporting

Company Description

IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

Job Description

Purpose

The Senior Manager of Data Analytics & Reporting will drive effective and insightful reporting across our marketing organisation. They will be able to enable and empower marketing colleagues to understand & analyze the data so that we continuously move towards a more efficient marketing model by enabling teams to spend marketing dollars in terms of business impact.

They will also implement and continuously improve a marketing data model while working closely with IT. This role will be the pillar of the global marketing operations team, who strives to create a culture and operational momentum throughout the global marketing organisation that is built on developing & delivering data-focused intelligence.

Summary

This is an incredibly exciting time to join a fast-growing, fast-paced global technology company. IFS has grown at 3-4x the average industry revenue growth rate.

At IFS, the business has well-defined KPIs for marketing's contribution to (1) lead generation & pipeline and (2) brand awareness growth.

The Global Marketing Operations function at IFS sits across the UK, Europe, the US and Sri Lanka. The team strives to provide insights and monitor performance to ensure that all marketing investments are high-performing and impactful.

Reporting to the Senior Director of Global Marketing Operations, this role provides insights and monitors performance to ensure that all marketing investments (both people and programs) are achieving or exceeding identified and committed targets. Working with the Senior Director of Global MarOps this role outlines reporting needs in the organisation. As part of that responsibility, this role delivers the impactful analysis that supports the achievement of marketing-wide goals for demand generation and brand awareness.

The 3 Critical Success Factors:

1. A process orientation & program mindset. Process orientation means that this person can break complex operations into sets of core processes. The ability to do this means that both problems and opportunities can be readily diagnosed. Program mindset means this person is highly structured and organised, with the ability to ‘see the big picture’ and strategically manage across a portfolio of projects or initiatives. This mindset also allows this person to readily prioritise incoming needs against stated objectives.

2. A strong grasp of the latest analytical techniques within global marketing – and a willingness to experiment with new methodologies. An imperative for IFS Global Marketing Operations progressing is providing deeper analysis of our marketing programs. We should be able to quickly identify our wins and losses (and why) in terms of marketing investment. This person will be able to identify and grow ‘areas of expertise’ within their own team of direct reports. There is an element of freedom to take risks in trialing / experimenting with new ways of slicing our data and reporting the vetted findings to marketing management and stakeholders.

3. A clear and proactive communicator. This person should be able to anticipate the information needs of others in the marketing organisation and put in place proactive communications, across channels, to ensure a clear understanding of the team’s priorities and focus areas. This person will be creative and comfortable experimenting with different ways to communicate to stakeholders – whether in person, virtual, graphically, in writing or otherwise.

Essential Duties and Accountabilities:

• Catapult the reporting capabilities of the IFS marketing organisation by overseeing the build of reporting dashboards, identifying most insightful views to evaluate the data to achieve & deliver data focused business intelligence.
• Manage and update all stakeholders around the progressions where our data lake project is concerned. Understand the data lake architecture and be able to participate with value from a marketing perspective.
• Create a data analytics community for marketing that participates in IT’s one and scouts all the reports & analysis that’s happening across the company and then advises on how to bring reports into use for us to drive certain calculated campaigns etc.
• Implement the marketing data model, aligning with IT to ensure data quality, enrichment, accountability and governance across the board.
• Drive and deliver enablement for all insights provided, so that the skill of data analysis and accountability spreads across our marketing team.
• Support the build of Power BI dashboards where needed and streamline the data provided to drive business intelligence and data focused decisions.

Qualifications

Overall Required Competence:

• Excellent communication and stakeholder management skills.
• Demonstrate management skills, including the ability to solve problems that include many decision-makers while balancing key priorities with department needs.
• Excellent project planning skills and knowledge of using project management and planning tools such as MS-Project.
• Ability to apply a logical and analytical approach to work.
• Highly analytical and ability to develop solutions to technical problems.
• Can produce quality work under pressure with immediate deadline.
• Knowledge of CRM systems and mass data quality governance.
• Knowledge of Power BI from a developmental perspective.
• Good knowledge of the MS Office and/or GSuite, in particular, strong knowledge of Excel and PowerPoint.

Required Education & Experience

Essential:

• Strong technical acumen.
• Proven history managing complex marketing operations programs.
• Proven history in a Marketing Operations, Campaigns or MarTech team.
• Fluent in English (written & spoken).
• Familiarity with Marketing Automation tools, the MarTech ecosystem and Marketing Data and Analytics.
• History working with CRM.
• History working on Power BI or equivalent skillset to understand some of the more complex aspects of report building in [Power BI] and DAX. e.g.: RLS, Object Level security, DAX optimisation.

Desired:

• Knowledge of and familiarity with Agile methodologies a plus.
• History working with AI tooling to structure data on mass.

Additional Information

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.