Senior Manager Campaign and Content Marketing

Job Title

Senior Manager Campaign and Content Marketing

Location

Asda House

Employment Type

Full time

Contract Type

Fixed Term

Hours per Week

37.5

Salary

Competitive Salary plus benefits

Category

Brand/Product Management

Closing Date

7 April 2025

We're recruiting for a Senior Manager - Campaign and Content Marketing to join the team on a fixed term 12 month contract maternity position ideally starting beginning of May 2025.

The purpose of this role is to lead a team of 15 marketers with the overall responsibility of the end-to-end planning, execution and reviewing of both creative and paid media for Asda’s national brand campaigns, as well as the Asda Magazine and editorial recipe content production, and Asda In-Store Radio, including full £multi-million budget responsibility. The ultimate aim being to create best in class campaigns that drive the performance of the business and the brand in line with our Customer KPI’s.

Let's find out about the role

• Be a key member of the Senior Management Team for Asda Marketing, reporting to the Asda Marketing Director. Support on the wider team agenda, including team development and engagement.
• Lead, develop, and manage 5 direct reports – 4 x Campaign Managers, 1 x Asda Magazine and Editorial Content Manager, and with wider responsibility for a team of 15.
• Manage the relationships with the lead creative and media agencies, as well as the publishing and in-store radio agencies – including ensuring outputs are up to standards, scopes of work are up to date and cost efficiencies are identified and negotiated, working alongside the internal procurement teams.
• Play a key role in the annual marketing planning process, working alongside the internal strategy, insight and analytics teams, agency partners and finance teams to get to an aligned annual plan in line with key planning timelines.
• Accountable for the end-to-end process of planning, executing, and reviewing of all campaigns in the annual plan – including making key recommendations to the Marketing Director and VP of Marketing, and being responsible for the agreed level of sign offs for creative and media across TV, AV, Radio, Print, Digital Display.
• Accountable for the approach to campaign pre-testing and post campaign evaluation, including the relationships with agency partners and in house econometrics team, to ensure continuous planning, delivery and improvement of best-in-class campaigns.
• Accountable for the strategy, development, execution, print and distribution of the Asda Magazine, including working with the retail media team to ensure the magazine is self-funded through supplier advertising.
• Overseeing the strategy for Asda In-store Radio – including setting targets with internal retail media teams to generate revenue, aligning this channel with wider campaigns, and innovating with agency to maximise the effectiveness of this channel.
• Working closely with peers in Social, PR, Creative Design, CRM & Performance Media and Asda Studio to ensure full integration and alignment across full paid, owned, earned channel mix.
• Responsibility for multi-million-pound budgets across 4 cost centres – campaign production, Asda national media, Asda Magazine and In-store radio – including the annual budgeting processes, monthly reporting and re-forecasting, and identifying savings and opportunities to support business priorities.
• Extra-curricular accountabilities including supporting the department wide marketing excellence programme ‘The Next Level’, and ad hoc support of business development programmes through running masterclasses.

Let's find out about you

• Fully rounded marketer with equally strong strategic, creative and executional capabilities.
• Ability to manage multiple projects at any one time, being extremely organised, able to prioritise and delegate, and with a high level of resilience.
• Excellent relationship building skills across many different levels of stakeholders, both internal and external.
• Ability to communicate simply and effectively, adapting style and channels as appropriate.
• Strong team leadership capability, including managing a large team, supporting with their career development, ensuring effective workload planning, setting objectives, managing individual performance, dealing with any people challenges and oversight of all team recruitment.
• Experience in creating and optimising processes and ways of working across multiple teams.
• Commercially astute, able to interrogate data, and ask the right questions to get to the core insights.
• Customer obsessed, ability to understand customer segmentations and build campaigns that target them effectively and efficiently.
• Thorough understanding of communications and media planning – including the tools and inputs required to get to optimised plans.
• Collaborative nature and growth mindset – always looking for positive solutions when facing challenges.
• Comfortable working at extreme pace, able to deal with last minute changes and reactive asks.
• Experience working with agency partners, successfully managing relationships to get the best out of them, treating them with respect and as an extension of the team.
• On the pulse of the latest insights, thought leadership pieces, trends and conversations in our industry – and bringing a point of view on what this means for the Asda business.

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus.
• Company pension up 1.5 times colleagues' contribution (Max 15%).
• Company Car allowance of £8000.
• 15% colleague discount in store and online.
• Free access to wellbeing services such as Wagestream.
• 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated.
• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.