Senior E-commerce Marketing Executive

Senior Ecommerce Marketing Executive

Salary 35k+

Belfast

Inclusion IQ is delighted to be supporting our client, an innovative, globally expanding organisation transforming the beauty industry. With a passion for innovation and a commitment to excellence, our client is seeking a visionary Senior E-commerce Marketing Executive to join their fast-paced team.

The Role:

As Senior E-Commerce Executive, youll be at the heart of our global team, driving our brands digital presence, optimising our e-commerce channels, and delivering exceptional online shopping experiences. Were looking for a strategic thinker with strong analytical skills who thrives in a dynamic environment and is excited to work alongside a diverse team to shape our e-commerce strategy and achieve our growth goals across multiple countries.

The Person

Our client is looking for a passionate, forward-thinking web and digital marketing expert with a drive to create outstanding online shopping experiences. This role is ideal for an organised and motivated team player with a love for the cosmetics industry, an eye for detail, and the ability to thrive under pressure in a fast-paced, innovative environment.

Key Responsibilities:

• Product Launches & Updates: Oversee the e-commerce team to ensure smooth product launches, maintaining up-to-date product details, and optimising collection and landing pages to reflect our brands evolving story.

• Manage the product catalogue, ensuring consistency, accuracy, and accessibility across all products, images, and information to maximise customer engagement.

• Analyse key e-commerce metrics, from upselling opportunities to abandoned carts, and continuously optimise to drive conversions and customer retention.

• Promotion & Offer Management: Strategize, implement, and analyse promotions, discounts, and special offers, creating compelling campaigns that resonate with our audience.

• Website Enhancements: Collaborate with the web development team on website updates, feature integrations, and layout changes to enhance functionality and user experience.

• Feature Innovation: Continuously review and propose new site features and functionalities that set us apart in the competitive landscape.

• Design, implement, and analyse email marketing and SMS campaigns, including driving the Klaviyo SMS strategy to reach and engage our audience effectively.

• Keep a pulse on e-commerce trends and competitor activities, using insights to boost website performance and customer experience.

• Oversee the BPerfect app, ensuring seamless product uploads, functionality, and performance reporting.

• Provide regular performance insights via Shopify, Google Analytics, and custom reportsdaily, monthly, and quarterlyto inform data-driven decision-making.

• Work closely with the in-house design team to develop engaging online assets that enhance the digital shopping experience.

Essential Criteria

• Minimum of 3 years in a digital marketing or e-commerce role.

• Proven experience in website management and e-commerce platform optimization.

• Experience with email marketing software and campaign management.

• Demonstrated ability to lead and manage at least one team member.

Desirable Criteria

• Strong copywriting skills.

• Background in the cosmetics industry.

• Experience with TikTok, including TikTok Shop.

• SEO expertise and experience in web design/optimization.

Benefits

• Company pension

• Employee discount

• Free parking

• Employee progression L&D

• Store discount