Senior Digital Optimisation Consultant

Royal London Mutual Insurance Society; Macclesfield; On-site; GBP 40,000 - 80,000; Full time

Job description

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Company: Royal London Group

Job Title: Senior Digital Optimisation Consultant

Contract Type: Fixed Term: 12 month

Location: Alderley Park/ Edinburgh/ London

Working style: Hybrid 50% home/office based

We are looking for a Senior Digital Optimisation Consultant to join the Experimentation and optimisation team. You will collaborate with the Brand & Marketing Teams to determine and define the issues in the user journey that affect performance. Create hypothesis and concepts to address areas of friction in the user journey and execute A/B and Multi-variant tests to test your hypothesis.

This is a highly analytical and insight-led role, needing to translate and link digital user behaviour KPIs in the end-to-end Customer experience. Embedding learning and best practice across the Marketing and Data teams and collaborating to define journey and page changes for copy and visual design, as well as inputting into proposition strategies, UX approach and the delivery of digital solutions.

About The Role

1. Collaborate with UK Marketing and Brand teams to improve the efficiency of campaigns by improving performance of key digital funnels and supporting/shaping A/B testing plans.
2. Identify key digital experience weak points and support with build within an A/B tool across the end-to-end website journey/pages.
3. Support the Marketing and Data teams with analysis using a range of web analytical tools, UX techniques, and CRO techniques to drive improved conversion rates.
4. Collaborate with a range of stakeholders (internal & external) such as Commercial Partners, UX, developers, media agencies, proposition, brand, and compliance to deliver production-ready A/B & MVT tests.
5. Ensure the online journeys are tagged correctly and ensure all event tracking & custom variables within GTM are in place for existing and new journeys builds.
6. Support and contribute to an archive of learnings that can be shared and disseminated with audience communities, including personalisation, A/B & MVT campaign results and pre-test impact projection via a range of forecasting techniques.
7. Maintain and monitor key conversion dashboards and multichannel funnel tracking across all products and by distribution channel.
8. Develop hypothesis, testing methodology, and success criteria to the continual optimisation of key digital funnels.
9. Manage/update the A/B roadmap and provide visibility to key stakeholders.
10. Collaborate with the Digital Estate and GTC teams to deliver change and embed into design standards the learnings from experiments.
11. Input into Proposition development and reviews.

About You

1. Deep experience in delivering digital conversion optimisation throughout the Customer lifecycle.
2. Experience of using testing tools such as Optimizely, Maxymiser, etc., supporting development processes and understanding of CSS, HTML, and scripts.
3. Knowledge of UX and user behaviour across desktop, mobile, tablet, and apps.
4. Experience of managing multiple concurrent experiments in a business with a portfolio of propositions and customer segments.
5. Experience of using digital insights tools like Google Analytics, Adobe Analytics, Qualaroo, Hotjar, or similar.
6. Knowledge of CMS systems and application of experiments on responsive design websites.
7. Technical understanding with analytics tracking, such as Google Tag Manager, Ensighten, or similar.

About Royal London

We're the UK's largest mutual life, pensions, and investment company, offering protection, long-term savings, and asset management products and services.

Our People Promise to our colleagues is that we will all work somewhere inclusive, responsible, enjoyable, and fulfilling. This is underpinned by our Spirit of Royal London values: Empowered, Trustworthy, Collaborate, Achieve.

We've always been proud to reward employees by offering great workplace benefits such as 28 days annual leave in addition to bank holidays, an up to 14% employer matching pension scheme, and private medical insurance.

Inclusion, Diversity, and Belonging

We're an Inclusive employer. We celebrate and value different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills which are recognised and respected - whatever their background.