Senior Digital Marketing Manager

Adobe; London; On-site; GBP 45,000 - 75,000; Full time

Job description

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity:

From the moment you wake up in the morning until you go to bed at night consider the media you consume, the adverts you see, the apps you use, the websites you browse and almost all of the shopping you do online throughout the day. Chances are that every single one of those interactions, every single one of those experiences, was touched by an Adobe product.

Through our Adobe’s Experience Cloud family of integrated products, powered by the Adobe Experience Platform, we enable the world’s leading B2C and B2B companies transform their customer journeys and deliver standout digital experiences at every touchpoint.

Role Overview:

We are seeking a highly skilled, motivated, and thorough Senior Digital Marketing Manager to join the Adobe Digital Experience EMEA Marketing Organisation to drive strategic 1:Many digital marketing campaigns across the EMEA region. This role will work closely with centralised marketing and our regional field marketing teams to deliver high-impact marketing programmes that drive engagement, pipeline, and revenue growth.

What You’ll Do:

Strategic Digital Marketing:

• Develop and implement comprehensive digital customer journeys via campaigns targeting a broad audience across EMEA.

• Collaborate with web, content, and the integrated campaign marketing teams to build mature digital customer multi-channel journeys, dynamic multi-language digital relevant content and personalised email nurtures.

• Drive innovation by continuously experimenting with new digital marketing strategies and tools, ensuring a proactive approach to testing and optimising campaigns for maximum impact.

Management & Optimisation of Digital Campaign Activation:

• As the digital campaign owner, you will work closely with our external Paid Media Agency and internal email automation to plan and implement cross-channel digital campaigns.

• Leverage intent data, firmographics, and behavioural insights to tailor messaging and digital experiences to different audience segments.

• Utilise digital platforms to create dynamic audiences, measure campaign effectiveness and report on actionable insights and recommendations.

Cross-Functional Collaboration

• Act as the link between the centralised EMEA digital marketing team and other marketing teams, ensuring alignment on messaging, audience targeting, and campaign execution.

• Provide internal customers with digital expertise, advise, strategy, and insights.

Performance Tracking & Optimisation

• Track and analyse campaign performance, engagement metrics, and contribution to pipeline and revenue.

• Optimise campaigns using A/B testing, personalisation tactics, and real-time adjustments based on data insights.

• Share reports on important data and insights with collaborators, showcasing value and campaign efficiency.

What You’ll Need to Succeed:

• Proven B2B digital marketing experience, preferably in enterprise software, SaaS, or technology industries.

• Proven experience in leading large-scale digital marketing campaigns with a track record of driving engagement and pipeline.

• Strong understanding of digital channels including paid media, LinkedIn, programmatic advertising, and email marketing.

• Hands-on experience with Demandbase, Marketo, Salesforce, and PowerBi preferred.

• Experience working in a centralised marketing team in a highly collaborative environment.

• Excellent analytical skills with a data-driven approach to campaign optimisation.

• Strong communication and stakeholder management skills.

• Creative thinking and a passion for innovation and testing.

• Proactive, flexible, and hard-working approach to work.

• Excellent social skills with the ability to communicate to a variety of people.

• High level of accuracy and attention to detail.

• Well-organised with the ability to prioritise tasks and manage time effectively.

Why Join Adobe?

• Be part of a high-growth B2B enterprise software company shaping the future of digital marketing.

• Work in a fast-paced, innovative, and collaborative marketing environment.

• Lead critical initiatives with high visibility and impact.

As our many awards will tell you, at Adobe you’ll be immersed in an exceptional work environment that is recognised around the world. You’ll be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog, Adobe Life and explore the fantastic benefits we offer at Rewards.adobe.com.

Adobe is an equal opportunity employer. We hire talented individuals, regardless of gender, race or colour, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative and successful. This is what it means to be Adobe For All.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [e-mail] or call [phone].

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.