Senior Digital Marketing Executive

This role reports directly to the Group Marketing Manager and sits within a dynamic in-house team responsible for delivering online and offline Marketing, Communications, and Design services across the Group of companies.
As a Senior Digital Marketing Executive, you will play a vital role in supporting the digital communications strategy, working closely with the Group Marketing Manager and Marketing Manager. You’ll have the opportunity to think and act creatively to develop and shape how the Group is represented across multiple digital platforms. Your responsibility will focus around identifying and leveraging opportunities to enhance the Group’s reputation and continue to build on its already well established brand identity.

Main Duties

1. Enhance our online presence and overall success with a particular emphasis on social media, YouTube, 3rd party website advertising, email communications, influencer marketing, and other digital marketing opportunities.
2. Work with Group Marketing Manager to develop and execute B2B and B2C digital marketing strategies to increase brand awareness and lead generation.
3. Coordinate day-to-day marketing output with the Marketing Manager and collaborate with cross-functional teams to ensure alignment with overall business objectives.
4. Be the direct report for the digital marketing coordinator.
5. Oversee the Group’s influencer program, focusing on contacting, gifting, creating and maintaining relationships, and ensuring T&Cs are suitable and up to date.
6. Lead and oversee the execution of online content creation across multiple platforms, including graphics/reels, social post schedules, and community engagement.
7. Drive the SGTV YouTube and Podcast strategy with assistance from the Marketing and Video team.
8. Manage and optimise digital advertising campaigns to reach target audiences effectively.
9. Develop digital marketing campaigns with the assistance of Digital Marketing Coordinator and Marketing Coordinator.
10. Write strong content for a broad range of digital mediums.
11. Manage budgets effectively.
12. Plan and create digital advertising and HTML e-shots for external media partners.
13. Develop and implement email communications for B2C audience.
14. Assist Group Marketing Manager with planning internal email diary and topic decisions.
15. Stay abreast of industry trends and emerging digital marketing technologies and conduct competitor analysis.
16. Oversee brand reputation protection through social monitoring, including responses to online comments, feedback, reviews, and complaints.
17. Monitor and analyse KPIs to assess the effectiveness of digital marketing efforts, providing regular reports on strategy success and identifying areas for improvement.
18. Act as a brand guardian ensuring consistency in tone of voice, messaging, and visual identity across all materials.
19. Undertake other tasks as reasonably directed to ensure the smooth running of the business.
20. Work closely with the SEO analyst to optimise digital marketing keywords and improve searchability.

Essential Skills and Experience

1. 5 years previous solid digital marketing experience.
2. Proven experience managing a team.
3. Proven experience in an executive/senior digital marketing role.
4. Proven experience with influencer marketing.
5. Proven experience with a wide range of digital marketing campaigns – B2C & B2B.
6. Proven experience creating and implementing digital marketing and social media campaigns across various platforms.
7. Proven experience with Hootsuite or similar platforms.
8. Well organised, reliable, and hardworking individual, able to work independently and as part of a team while managing multiple priorities.
9. Self-motivated and enthusiastic to continuously improve knowledge and skills.
10. Ability to work closely with all departments and third parties.
11. Excellent written and communication skills.
12. Ability to work under pressure and to deadlines.
13. Ability to analyse and summarise data and statistics, including social and email analytics.
14. Strong attention to detail with a creative approach.
15. Strong project management skills.
16. Proficiency in Adobe Creative Suite.
17. Proficiency in building HTMLs in Dreamweaver and Designmodo.
18. Experience with CapCut.
19. Good knowledge of MS Office, Google Drive, and Google Analytics.
20. Degree or CIM qualification in Digital Marketing or similar.
21. Creative thinking to generate innovative ideas for lead generation.
22. Understanding of SEO keywords and searchability within digital marketing.

Desirable Skills and Experience

1. Competent use of MailCoach or other email software services.
2. Experience working within the construction/electrical industry.

Benefits

• Option to purchase up to 5 extra days annual leave.
• Health Cashback Plan.
• Pension Scheme.
• Life Assurance.
• Free Parking.

Site Location: Scolmore House, Tamworth, B79 7UL