Senior Digital Marketing Executive

good hair day; London; Hybrid; GBP 150,000 - 200,000; Full time

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

WHO ARE WE?

Iconic British brand ghd is a global leader in high end professional hair styling tools and the UK's number one recommended styling brand. Loved by stylists and consumers, loved by press, and loved by the people that work for the brand!

Merging science and innovation, with luxury beauty and style; ghd combines cutting edge technologies and beautiful designs to create the most technically advanced hair tools in the world. ghd tools deliver "safer for hair" heat styling that have become an essential part of the daily lives of professional hair stylists and consumers globally.

Renowned for game changing innovation and superior performance, at ghd we are on a mission to transform lives with the power of a good hair day!

LOCATION

This role will be based in our London (Soho) office, and we offer a hybrid working pattern of 3 days in the office and 2 days WFH.

ABOUT THIS ROLE

A key role in an integrated and driven .com team, taking ownership for how we plan and execute performance marketing campaigns that instil a digital first mindset both Globally and Locally. You will be responsible for implementing effective channel strategies and frameworks whilst supporting local teams to execute and optimise a mix of new and sometimes specific initiatives.

JOB ROLE AND RESPONSIBILITIES

• Work with the Global Digital Marketing Manager to create global digital performance strategies aimed at increasing quality traffic, driving KPIs, and enhancing efficiency across paid search, paid social, affiliates, and SEO.
• Working with the data & analytics team to provide robust channel analysis based on key metrics, whilst identifying opportunities to share insights across local markets.
• Develop best practice guides for Performance Marketing campaigns; ensuring alignment across other channels, departments and within local markets.
• Manage global affiliate partner(s) to streamline processes and negotiate cost savings for local placements.
• Work with global and local brand & .com teams to implement SEO best practices across relevant digital channels (website, social, video, etc.).
• Collaborate with Global teams to deliver digital assets to support always-on and new campaigns.
• Utilise new digital initiatives to connect with customers, particularly GenZ whilst enhancing brand experience.
• Feed management to optimise products and catalogues across third party marketing platforms to ensure continual improvement to how this managed.

REQUIREMENTS

Essential:

• 3 - 5 years digital marketing experience in a retail and ecommerce environment.
• Strong understanding and experience of digital media planning, buying process and best practice.
• Experience with reporting and analysing KPIs across digital channels.
• Experience in driving growth in SEO, implementing onsite and offsite strategies and best practice.
• Strong communication skills and ability to build relationships across other business departments (local markets, brand, .com).
• Experience with third party platforms i.e. Google, Meta & Tiktok Business Manager.
• Highly proactive with ability and skillset to drive channel improvements.

Desirable:

• Good technical understanding of tracking tags and product feed management.
• Strong hands-on experience working with Affiliate networks (AWIN preferably), publishers and third-party partners as well as optimising Affiliate programmes.
• Excellent analytical skills, with a forensic understanding of account performance, and high proficiency in Excel.
• Educated to degree-level, ideally in Business or Marketing.
• Experience working with or for brands within the premium beauty industry.

VALUES

We at ghd are proudly committed to our Company Values and aim to attract and retain employees who live our Values.

• Collaborative - We work together to create the extraordinary.
• Creative - We foster creativity & excellence to create value for our brands and business.
• Courageous - We are agile, entrepreneurial & we own our future.
• Connected - We stay connected and ensure we are always consumer first.
• Committed - We are responsible for our impact on other & the planet.