Senior Digital Communications Officer

Senior Digital Communications Officer with a strong background in content creation, developing and executing impactful social media strategies and excellent communication and analytical skills, is required for an international development organisation based in Rugby, Warwickshire, West Midlands.

SALARY: £39,962 - £41,494 per annum + Benefits

LOCATION: Hybrid – a mix of office-based work in Rugby, Warwickshire and working from home

JOB TYPE: Full-Time, Permanent

WORKING HOURS: 35 hours per week

JOB OVERVIEW

We have a fantastic new job opportunity for a Senior Digital Communications Officer with a strong focus on multi-regional websites and social media strategy and management, as well as experience in using digital analysis and reporting tools (including Google Analytics and social listening).

As the Senior Digital Communications Officer, you will be working collaboratively with stakeholders and will play a crucial role in developing and implementing a Social Media strategy and Digital Communication plan that is aligned with the organisation’s Global Communications strategy. In addition to managing the group social media profiles and digital communities, you will coordinate the creation and optimal utilisation of digital content across various platforms and channels, reaching and engaging a variety of audiences, and making decisions and recommendations based on data insight.

The Senior Digital Communications Officer will always be looking for new and effective ways to communicate their key messages online, keeping up to date with digital trends and best practices and eager to share what they learn. They will collaborate with colleagues from across different teams and geographical locations, providing them the tools and expert advice to represent the brand and work with consistency through digital platforms and achieve their profiling, awareness, fundraising, and advocacy objectives.

DUTIES

1. Create and implement a comprehensive social media strategy
2. Responsible for daily community management on social channels, monitoring engagements, responding to comments and/or escalating as appropriate
3. Leverage Social Listening tools to optimise social activity performance and reach through creative engagement tactics
4. Create social media toolkits to allow colleagues and partners to use their own social media channels to share messaging and campaigns
5. Collaborate closely with Brand & Communication colleagues in the development and optimisation of a content calendar, sourcing stories, updates, and relevant content for digital dissemination across multiple channels including social media and websites.
6. Manage the creation of digital content
7. Ensure all digital content is engaging, consistent with brand identity and narrative
8. Proactively seek opportunities to promote the organisation’s content through digital channels
9. Contribute to the development of integrated communications campaigns
10. Report on relevant KPIs highlighting key achievements, challenges, insights, and recommendations to inform ongoing optimisation
11. Support the optimisation of user experience using testing, data and insight to champion an audience-centric approach
12. Stay informed about emerging digital trends, opportunities, and best practices
13. Provide expert advice and proactive recommendations to colleagues, giving best practice guidance and promoting the use of digital content.
14. Engage and collaborate with various multi-functional departments across the world
15. Ensure digital channels are consistently maintained across the organisation

CANDIDATE REQUIREMENTS

1. Proven experience in digital communications, with a strong focus on multi-regional websites and social media strategy and management
2. Track record of creating and implementing successful social media initiatives
3. Robust experience using digital analysis and reporting tools (including Google Analytics and social listening)
4. Expert knowledge of each of the major social media platforms (e.g. LinkedIn, Instagram, YouTube)
5. Strong understanding of current digital trends, best practices, and emerging platforms
6. Knowledge of SEO, content marketing, and email marketing principles is desirable
7. Excellent written and verbal communication skills, with the ability to adapt tone and style for different audiences and platforms
8. Strong analytical skills, with the ability to translate digital data into insight and interpret it in simple terms
9. Proficiency in social media management tools (e.g. Sprout Social), content creation apps (e.g. Canva, Adobe Creative Suite) and content management systems (e.g. Wordpress)
10. Ability to manage multiple projects and priorities in a fast-paced environment. Proficiency in Project Management tools (e.g. Monday.com, Trello, Asana) is desirable

WHY JOIN?

The opportunity to work for an organisation that is making a positive difference to the lives of people worldwide, a friendly and supportive culture, working with values-driven and highly engaged colleagues, work-life balance, and flexible working – these are just some of the reasons why the organisation is a great place to work.

The open-plan offices are located in the centre of Rugby near to the train station.

In addition, the organisation offers the following benefits:

1. Full-time roles are contracted at 35 hours per week
2. 27 days holiday in addition to public holidays
3. Hybrid/flexible working options
4. A pension scheme that new employees can join from day one of employment (rules apply) - employer contributes 10.5% of salary and the employee contributes a minimum of 5%
5. Enhanced family-friendly policies, including maternity, adoption, paternity, and shared parental leave
6. Life assurance (3 x annual salary)
7. Cycle to Work scheme

ADDITIONAL INFORMATION

The organisation treats all applications for employment fairly, regardless of gender, race, religion, ethnicity, nationality, caste, tribe, belief, age, marital status, pregnancy, caring responsibilities, sexual orientation, or disability.

The organisation is committed to safeguarding and protecting children and vulnerable adults and as such candidates will be subject to pre-employment checks including criminal checks and terrorist financing.

The organisation has the right to close applications earlier than the specified date. Please be advised that if you do not hear within four weeks of the closing date, please assume your application has not been successful on this occasion.

The successful applicant must have the pre-existing right to both live and work in the UK.

APPLY TODAY…

By submitting your job application to us you are hereby giving us your express consent to submit your details to our Client for this purpose.

JOB REF: AWDO-P13109