Senior Demand Generation Manager

Overview:

We are in a period of rapid growth and transformation, with a strong ambition to accelerate digital lead acquisition and scale our revenue pipeline. To fuel this next phase, we need an exceptional Senior Demand Generation Manager to drive high-impact, multi-channel campaigns that deliver high-quality leads, optimize conversion rates, and maximize revenue potential.

The Opportunity:

As we expand our digital-first approach, we are looking for an innovative and results-driven leader who thrives in a fast-paced, high-growth environment. This role is not just about executing campaigns - it's about building a strategic demand engine that scales. We need someone who can think beyond traditional tactics, leveraging cutting-edge marketing technology, data-driven insights, and creative engagement strategies to acquire, nurture, and convert leads efficiently.

The Role & Expectations:

Reporting to the Director of Demand Generation, this individual will take ownership of pipeline acceleration through multi-channel campaigns, including email, paid media, SEO, ABM, and content marketing. They will drive measurable impact by:

• Owning the demand strategy: Designing and executing integrated growth campaigns that drive awareness, engagement, and conversion.

• Optimizing digital acquisition: Use marketing automation platforms (Marketo/Salesforce) to scale, optimise and enhance campaign performance.

• Experimenting & iterating: Implementing A/B testing, optimizing messaging, and continuously refining tactics based on real-time data.

• Building pipeline: Defining lead scoring and qualification criteria, ensuring seamless handoffs with sales, and increasing conversion rates.

• Scaling impact: Bringing an entrepreneurial, hands-on approach to maximize ROI and accelerate growth.

The Ideal Candidate:

We are looking for a growth-oriented, data-driven, and innovative marketer who is excited by the opportunity to lead demand generation at scale. This person should have:
• A proven track record in digital lead generation & pipeline growth in B2B.
• Experience in scaling multi-channel demand programs in high-growth environments.
• Strong analytical skills to measure, optimize and report on marketing campaign performance using platforms such as Marketo & Salesforce. Certified Marketo expert and/or 3+ years experience required.
• The ability to move fast, test continuously, and pivot based on insights.
• Creative problem-solving abilities to drive engagement and conversion.

This is a unique opportunity to own and shape the future of our digital acquisition strategy, working with a team committed to innovation, agility, and growth. If you're looking to make a big impact in a company with ambitious goals, this is the challenge for you.