Senior Data Strategist

Digitas Health London is the People-Powered Health agency: We help brands engage with people to deliver ideal health, now. We design transformative experiences that move people further along the path to health at any moment. By putting the power to change health outcomes in the hands of patients, healthcare professionals, carers, and payers, we help health brands create value across today’s connected health ecosystem. To do this, we start with a generous, behaviour-driven ideal then work in lean, agile and iterative ways to turn the ideal into action.

We are a generous, idealistic, straight-talking collection of creatives, strategists, analysts, social media experts, PMs, and client service leads. We work together to help people-centric health brands deliver new business value through new customer experiences. Whether connected content programmes, mobile apps, digital services, or social communities, we use digital and emerging technologies to help healthcare brands build loyalty, break habits, connect care ecosystems and disrupt traditional markets.

As part of Publicis Health, our small-but-mighty team works to bring applied innovation to a range of global, EMEA and UK clients, working in collaboration with other DH offices in Philadelphia, New York, San Francisco and other sister agencies in London, Windsor and around the world. Learn more about DH at www.digitashealth.com.

OUR DIVERSITY, EQUITY & INCLUSION STATEMENT

At Publicis Groupe UK, we’re committed to creating a safe, diverse, and inclusive working environment where everyone can thrive. This begins with striving to ensure our recruitment process is welcoming and allows equal access to opportunity for people regardless of age, disability, gender identity, neurodiversity, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion.

Overview

As Senior Data Strategist, you will work closely with Commercial, Brand CX Strategy and Data Leads across our business, partnering to ensure our strategic recommendations, tactical plans, and campaign activations are designed for maximum commercial effectiveness. This may mean working to translate and prioritise audiences, identifying data sources to better understand consumers, define and target customers, building data models to inform marketing decisions, or measuring impact. You will work across a range of clients but with a priority focus on one global client. In this role you will be a mid-level contributor within the Data, Tech and Tools strategy community; you will learn from and partner with top-tier talent within the Publicis data community. You will also be part of vibrant and ambitious strategic communities within Digitas Health, Publicis Health and Groupe family.

• Support senior stakeholders in the process to understand briefs, gather requirements and identify data sources required to solve the client’s business problems
• Build and maintain familiarity with common data sources available in healthcare / pharma marketing
• Use data from a variety of different sources (media data sets, primary quant / qual research, desk research, client reporting tools and dashboards, etc.) to pull key insights that answer business or marketing questions
• Support on data research methodology required to expand our understanding of specific audiences and on conducting research or analyses
• Perform exploratory analyses to tell stories from data, and turn them into actionable presentations with a strong POV on recommendations
• Present recommendations to clients and internal teams professionally and authoritatively
• Work with internal teams (brand/comms/media strategy, client services, creative) to provide audience and campaign insights to inform comms strategies
• Translate measurement frameworks and support the development and execution of measurement plans to measure the outcome of marketing and comms activities
• Liaise with data scientists, when necessary, on advanced analytics projects to deliver deeper insights from the work done (note: you do not need to use statistical programming tools yourself in this role)
• Recommend data governance and quality processes inclusive but not limited to data taxonomy and tagging standards, and liaise with SMEs for execution
• Build a best practice working relationship with the broader team to maximise knowledge sharing and ways of working

You are a curious strategist and problem solver who is not just a pure analyst or researcher, but passionate about telling sharper stories and driving real impact. You understand that your ultimate goal is to support smarter decision-making, and while you’re incredibly detail-oriented, you understand the larger picture and the complex challenges we’re trying to solve with imperfect data. This will require the ability to pivot between working with more data advanced markets to more emerging data markets, to find both simple and complex solutions as needed. While you’re not expected to be a statistician or data scientist, you will be super interested in what is possible with bodies of data and have a willingness to explore and help develop the growing opportunities in this space.

• Solid experience developing data strategy and providing consultancy to clients
• Experience in either the Paid/Earned or Owned channels space, ideally both with a view on integrated approaches to data collection and application
  • Experience with Owned data: acquisition, data-driven segmentation and personalisation, experimental design, measurement planning, reporting, tagging
  • Experience with Paid/Earned data: audience translation, targeting and ROI models, familiarity with data and insights available from search and social platforms
• Good (and incredibly useful) to have: Experience in the pharma industry, with an understanding of common industry data sources (e.g. IQVIA) and platforms (e.g. Veeva)
• Demonstrable ability to communicate the analysis, insights and recommendations you have worked on, and present these findings confidently to internal and client stakeholders less comfortable working with data. Includes confidence with PPT development and presentation
• Ability to understand the business of our clients and help to bring meaningful insights and recommendations
• Detail oriented, being able to sweat the small things and leave no insight uncovered
• Ability to meet deadlines in a fast-paced environment while ensuring high standard of work
• Strong people skills and the ability to work well as part of a team
• Ability to articulate and educate internal teams on data
• Excellent with Excel and PowerPoint
• English-language proficient, with ability to work closely with team members across geographies and time zones

Digitas Health has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• “YOU” DAYS – flexibility to take a day off for your well-being and self-care without prior notice and additional paid leave for volunteering and charity work of your choice.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING & BANK HOLIDAY SWAP You can switch a religious Bank Holiday (either Good Friday or Easter Monday) for another day to celebrate a religious, spiritual, faith or belief-based day of your choosing.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.