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Senior Data Analyst - Contract

JR United Kingdom

London

Hybrid

GBP 125,000 - 150,000

Full time

3 days ago
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Job summary

An innovative marketing agency is seeking a Senior Data Analyst to drive impactful insights for their clients. This role focuses on statistical analysis of marketing performance, utilizing tools like Google Analytics 4 and Python to derive actionable recommendations. You'll be responsible for running A/B tests, conducting regression analysis, and presenting findings to non-technical stakeholders. If you are passionate about data and enjoy transforming complex insights into clear strategies, this opportunity is perfect for you. Join a dynamic team and contribute to high-impact projects that shape marketing strategies across various channels.

Qualifications

  • Strong experience in data analysis and statistical testing.
  • Ability to present insights to non-technical stakeholders.

Responsibilities

  • Conduct statistical analysis of marketing performance across various channels.
  • Build and run A/B tests, translating results into actionable business recommendations.

Skills

Google Analytics 4 (GA4)
Python
Excel
Power BI
Statistical Testing
Data Presentation

Tools

Power BI
Tableau
Looker

Job description

Great contract opportunity with a Marketing Agency who are looking for a Senior Data Analyst / Marketing Analyst to support one of their key clients on a high-impact project focused on marketing channel performance and statistical analysis.

This is a role for someone who loves getting into the data - and knows how to turn complex insights into clear, actionable recommendations for marketing teams.

Role & Responsibilities

  • Statistical analysis of marketing performance across paid, organic, CRM, online and offline channels
  • Building and running A/B tests (on features, audiences, or channels) and translating the results into business recommendations
  • Running regression analysis, forecasting, and presenting insights to non-technical stakeholders
  • Post-campaign analysis and reporting - helping clients understand what worked and what didn't
  • Working closely with GA4 data, Excel data extracts, and slicing/dicing data using Python

Skills & Experience

  • Strong experience with Google Analytics 4 (GA4)
  • Proficient in Python - particularly for data wrangling, statistical testing (T-tests, etc.), and data analysis
  • Comfortable working with Excel as a data source (data manipulation and cleaning)
  • Experience with BI tools - Power BI preferred, but Tableau or Looker are also fine
  • Solid grasp of marketing concepts - understanding how paid, organic, CRM channels work and how to optimise them
  • Proven ability to present data-driven stories to non-technical audiences

Contract Details

£350-£400 per day, inside IR35, London, 2-3 days in the office

How to Apply

Register your interest by sending your CV to Lloyd Dunstall via the Apply link on this page

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