Senior CRM Manager - Member Win Back

PureGym; Leeds; Hybrid; GBP 40,000 - 70,000; Full time

Job description

We’re searching for a Senior CRM Manager to join our Marketing team based in Leeds!

The Benefits

We believe we are the best at what we do and attract the best talent in the market. Our benefits go beyond the core benefits outlined below and give the successful candidate an opportunity to grow and build a truly rewarding career.

• Gym Membership +1
• Hybrid Working (3 days in office / 2 days from home)
• 25 Days Annual Leave + Bank Holidays + 1 Personal Day
• Holiday buying scheme
• Private Medical Insurance
• Company pension contribution
• Life Assurance

The Role

We are looking for a Senior CRM Manager, in this role you will be focused on maximising one of our biggest assets - our ex-member base, encouraging previous members to restart their fitness journeys at PureGym. You'll gain a deep understanding of our ex-member base, and then develop strategies to reacquire them, through targeted offers and engaging content (delivered via email / app).

Additional Responsibilities Within This Role Include

• Responsible for re-joiner performance and subsequent communications across the PureGym Group
• Implement propensity model, including ML and AI segmentation techniques to optimise winback and ensure ex-members get the right communications based on their propensity to interact with campaigns
• Work closely with commercial teams on strength and frequency of winback offers - maximising benefit of revenue sacrificed on offers
• Develop referral programs for current and ex-members to increase incremental members
• Work closely with paid channel activation managers (PPC / paid social / display) to leverage 1PD in platform
• Work with the UK marketing team and external translation agencies as required to create assets and copy to use in channel - sharing best practices with paid channel activation managers
• Work closely with our I&A and marketing analytics functions to understand and report on winback performance, finding opportunities for optimisation
• Develop and manage ongoing test & learn strategies to drive incremental rejoiners
• Work with our App and Content teams to find new and innovative ways to engage with our ex-members
• Line management & leadership responsibilities for winback coordinator
• Ensure communications are compliant with relevant legislation and ESP spam thresholds

The Person

• Experience working with digital first, direct to consumer brands, either agency or client side
• Strong CRM and audience segmentation experience - ideally having worked with propensity models
• You'll be an expert in utilizing first party data
• Experience of Braze platform desirable but not essential
• Ambitious and looking for a career in a fast paced environment
• Creative & commercial mindset, capable of crafting messages and assets that resonate with varying audiences
• Technical and analytical mindset along with excellent communication skills
• Strong numeracy skills and the ability to work with large data sets
• Confident in translating complex results and analysis into easily digestible reports for stakeholders
• Can effectively build strong working relationships and networks to enable success
• Is commercially aware and uses knowledge and experience to drive success
• Is pragmatic, friendly and solution-focused
• Excellent organisational and time management skills
• Takes ownership for performance and ensures that all targets are met
• You'll be a conceptual thinker who is passionate about Email and App marketing

Our Values

• Make a difference. Excite and inspire others. ‘Own it’ and be the best we can be.
• Stand Shoulder to Shoulder. Collaborate and share with each other. Include everyone and embrace uniqueness.
• Focus on the detail. Care about the little things. Have determination and resilience to get the job done.
• Play to Win. Improve and innovate – never get complacent. Challenge ourselves and each other. Celebrate our success.

About PureGym

Founded in 2009, the PureGym Group is one of the largest gym operators in Europe and provides high-quality, low-cost fitness facilities. The Group has more than 2 million members across 500+ gyms and holds market leading positions across the UK, Denmark and Switzerland. By providing quality gyms at affordable prices, and where everybody is welcome, we help more people in more places live healthier lives.

PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve.

Apply Now