Senior CRM Manager

The Body Shop

The Body Shop has been here since 1976 and we're not going anywhere. It's an exciting time to join us as we're under new ownership and recruiting for some fantastic opportunities in our gorgeous new Head Office in Brighton.

We're looking for fellow pioneers of ethical beauty who are keen to drive our business in the UK and around the world. If that sounds like you, we'd love you to join us as we embark on our next chapter.

The Body Shop is committed to generating positive economic, social and environmental impact. We're fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who's not afraid to mix things up.

Your role in a nutshell

We are recruiting for an experienced Senior CRM Manager on a 12 Month Fixed Term Contract.

The successful candidate will ensure the development and deployment of the omni-channel CRM & Loyalty strategy for The Body Shop.

Responsible for the delivery of CRM revenue and traffic targets, and the delivery of, and revenue & engagement of the Love Your Body Club loyalty programme.

More about the role

1. Set the strategy for the trade campaign programme, which will be delivered by the CRM manager across email, SMS & Direct Mail.
2. Deliver the strategy to achieve increased customer revenue, satisfaction and retention through trade and trigger communications alongside CRM manager and CRM agency.
3. Feed into the budgeting process for the UK from an owned channel and customer perspective.
4. Deliver the roll out of the current loyalty programme to the new technology platform, and build the strategy to optimise and relaunch the programme.
5. Have ownership for the CRM and Loyalty roadmaps with IT, Digital, eCommerce and retail teams to drive incremental revenue and drive Customer Lifetime Value.
6. Weekly trade reporting on the CRM channel.
7. Deliver consistent reporting on the effectiveness of CRM and Loyalty to the business to ensure tracking is in line with key business objectives.
8. Deliver trade and engagement driving initiatives to customers across CRM channels, Digital, eCommerce and retail.
9. Team management to support CRM manager & Loyalty manager in driving the delivery of the strategy, and to ensure revenue targets are met.

What we look for

1. Strong organisational skills and commercial awareness.
2. Manages complexity & stakeholders.
3. Attention to detail.
4. Project management.
5. Strong motivator.
6. Ability to take initiative, ownership and accountability.
7. Results focused, with a test & learn mindset.
8. Customer focused & ROI driven.

Benefits

Want to join the team at The Body Shop? Then please apply today!

As well as a competitive salary, here are just a few of the rewards that you can look forward to if you join us: a 6% non-contributory pension plan, 23 days holiday, 50% staff discount and access to product sample sales, access to Perks at Work, our online shopping channel with exclusive deals & discounts, as well as LOVE money to spend on your wellbeing and personal development.