Senior CRM and Loyalty Manager

Social network you want to login/join with:

Senior CRM and Loyalty Manager, Brighton

Client:

Talent Hub

Location:

Brighton, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

1

Posted:

30.03.2025

Expiry Date:

14.05.2025

Job Description:

Senior CRM and Loyalty Manager

Salary up to £70,000

12-month maternity contract

Brighton: 2 days in office, 3 days from home

Talent Hub is managing the search for this CRM and Loyalty Manager position, joining a retail brand that is evolving and moving through an exciting chapter of change. This position is a hybrid role, and it is a 12-month maternity contract, with a preferred start date of May 2025, if not before.

Key responsibilities include:

• Set the strategy for the trade campaign programme, which will be delivered by the CRM manager across email, SMS & Direct Mail.
• Deliver the strategy to achieve increased customer revenue, satisfaction, and retention through trade and trigger communications alongside the CRM manager and CRM agency.
• Deliver the rollout of the current loyalty programme to the new technology platform and build the strategy to optimise and relaunch the programme.
• Have ownership of the CRM and Loyalty roadmaps with IT, Digital, eCommerce, and retail teams to drive incremental revenue and Customer Lifetime Value.
• Deliver trade and engagement driving initiatives to customers across CRM channels, Digital, eCommerce, and retail.
• Team management to support the CRM manager & Loyalty manager in driving the delivery of the strategy and ensuring revenue targets are met.

What you will need for this Senior CRM and Loyalty Manager position:

• Previous experience in a Senior CRM or Loyalty Manager position for a retail or beauty brand.
• Experience in creating loyalty and CRM strategies, ideally from an Omni Channel retailer.
• Experience in agency management as well as delivering commercial results and ROI.
• Leadership experience managing a CRM or Loyalty Manager in previous positions.
• Experience using Klaviyo (or a similar SaaS CRM platform) would be useful but not essential.

The company offers excellent benefits and hybrid working: 2 days office-based in Brighton.