Senior Content Marketing Manager

Adecco; London; Hybrid; GBP 70,000 - 80,000; Full time

Job description

Senior Content Marketing Manager!

Location: London (Hybrid) | Salary: 70,000 - 80,000 + Benefits

Are you a strategic thinker with a passion for content marketing? Do you thrive in a collaborative environment and enjoy crafting compelling narratives that resonate with audiences? If so, we have an exciting opportunity for you to join our dynamic international marketing team!

About the Role:

As the Senior Content Marketing Manager, you'll lead the charge in developing and executing a robust content and growth marketing strategy for our client's Travel & CPS lines of business. This is a pivotal role where your leadership will drive impactful communication and engagement across various channels.

What You'll Do:

1. Develop & Execute Content Strategy: Design comprehensive customer communication strategies in collaboration with Product, Sales, and Marketing teams.
2. Content Creation & Management: Lead the creation of targeted materials such as case studies, whitepapers, email campaigns, newsletters, and website content. Manage content calendars for consistency and timeliness.
3. Brand Positioning & Messaging: Define and maintain consistent messaging that reflects our client's brand voice and vision across all marketing materials.
4. Integrated Campaign Management: Plan and manage integrated B2B marketing campaigns that effectively reach our target audiences.
5. Digital & Social Media Management: Oversee digital strategies, including social media and website content, to enhance engagement and brand visibility.
6. Collaboration with Cross-functional Teams: Work closely with internal teams and coordinate with external partners for seamless execution of marketing activities.
7. Measure Customer Engagement Metrics: Monitor engagement rates, customer awareness, and retention to optimise content effectiveness and satisfaction.

What's in It for You?

• Flexible 40-hour work week, Monday to Friday
• Hybrid working model
• Industry-leading pension scheme
• Private medical insurance
• 25 days holiday plus bank holidays, with the option to purchase more
• Life assurance and income protection
• Gym Flex membership and discounts & perks platform
• Comprehensive employee wellbeing initiatives

What You'll Bring:

1. Strategic Thinking & Communication: Proven ability to craft and execute effective customer communication strategies.
2. Attention to Detail: A high level of accuracy in your work.
3. Collaboration Skills: Strong teamwork skills to align messaging and enhance customer experience across departments.
4. Customer-Centric Mindset: Understanding of the customer journey to effectively address client needs.
5. Content Development & Copywriting Expertise: Proficiency in creating engaging content for various channels.
6. Project Management & Organisation: Ability to manage multiple campaigns and projects simultaneously.
7. Data Analysis & Reporting Skills: Experience in analysing engagement metrics and campaign ROI.
8. Digital Marketing Knowledge: Familiarity with SEO, email marketing, and social media, along with marketing automation tools (Salesforce Marketing Cloud, Hubspot, Meketo).
9. Innovation & Creativity: Encouragement of out-of-the-box thinking to explore new ideas and solutions.

If you're ready to make an impact in a vibrant environment and lead transformative content strategies, we want to hear from you! Apply now and be a part of our journey to redefine the future of content marketing!