Senior Content Manager | Lookfantastic

THG; Manchester; On-site; GBP 30,000 - 60,000; Full time

Job description

About THG

We're a fast-moving, global technology group that specialises in taking brands direct to consumers. We're home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.

We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.

Life at THG Beauty

We're home to market-leading websites like Lookfantastic, Skinstore, Dermstore, Cult Beauty and the beauty subscription box brand Glossybox. And our portfolio of premium brands includes the likes of ESPA, Ameliorate and Grow Gorgeous - all of which are loved and trusted by millions of fans worldwide. We also partner with a network of more than 19,000 influencers to ensure brands can reach their audience anywhere in the world. It's an incredibly exciting time to be joining the team.

Why be a Senior Content Manager at THG?

Reporting into the Head of Brand Marketing, the Senior Content Manager will own content planning for LOOKFANTASTIC across web and app, aligning with CRM, PR, SEO and social media teams to deliver a cross-channel content strategy across owned, earned and paid media. This role will oversee the content team to ensure that all content we create has a meaningful impact on both brand and commercial goals, optimising content to engage and convert customers following best practice. The Senior Content Manager should have a solid understanding of both content production and syndication, and an eagerness to leverage emerging technologies to drive efficiencies and scale.

As a Senior Content Manager, you'll:

• Devise and deliver a full funnel and cross-channel content strategy to deliver against set KPIs.
• Oversee the content calendar aligned to both our annual retail plan, as well as key cultural moments.
• Edit and sign off on copy to ensure it reflects the LOOKFANTASTIC tone-of-voice.
• Oversee the briefing of the LOOKFANTASTIC homepage(s).
• Work closely with the trading team to optimise the LOOKFANTASTIC homepage (across web and app), and aligning on testing initiatives to better integrate content across our owned channels.
• Align with CRM team on sign-off process for emails.
• Own all content-related projects, such as revising workflows, CS tone-of-voice guides.
• Oversee production of the copy bank to support cross-departmental team needs.
• Support the Head of Brand Marketing in setting messaging frameworks for campaigns, as well as contributing to ideation for naming, taglines, and more.
• Oversee content performance reporting.
• Manage the content budget.
• Oversee, brief and allocate third-party resource where needed.

What skills and experience do I need?

• At least 4+ years in a content or copy-related role.
• Degree in English Language/Literature, Journalism, Marketing or Creative Writing preferred.
• Excellent written and verbal communication skills.
• A solid grasp of the English language/ grammar and ability to spot errors quickly.
• An understanding of how to optimise content for web and app to improve user experience.
• Experience of writing content for SEO.
• Knowledge of management platforms and reporting tools such as Content Square, Google Analytics and Keyword Planner.

What's in it for me?

Career Development

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don't want to work on your birthday? We don't either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

• Access face-to-face and virtual appointments with our in-house GP.
• Access our in-house CBT therapist.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Up to 50% staff discount on THG brands.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.