Senior Content Designer

Job Description - Senior Content Designer (EUR015G5)

Job Number: EUR015G5

Work Locations

Hilton - Area Office - Glasgow
191 West George Street
Glasgow G2 2LD

Hilton is a leading global hospitality company with a portfolio of 24 world-class brands with over 8000 properties and more than one million rooms, in 124 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on the 2023 World’s Best Workplaces list, and was named the 2020 Global Industry Leader on the Dow Jones Sustainability Indices.

Position Statement:
As a Senior Content Designer at Hilton, you’ll be an experienced content practitioner, responsible for defining content solutions that meets the needs of our guests at every part of the customer journey. Working closely with the Marketing, Customer and Technology teams, you’ll work on creating, optimising and delivering evidence-based, readable and measurable content across our digital and offline channels.

Position Summary:
In this role, you will:

1. Serve as the subject matter expert for digital content creation and design capabilities
2. Take ownership of content quality through reviewing output of other content designers and holding content crits and pair writing sessions
3. Engage with and contribute to the cross-disciplinary content community at Hilton
4. Contribute to the training and onboarding of new content designers
5. Lead small, project-focused teams
6. Understand agile methodology and can apply an agile mindset to your work, using an iterative and flexible approach to enable rapid delivery
7. Craft content that reflects Hilton, our 22 world-class brands and over 7,000 properties using styles guides and standards
8. Understand Hilton’s guests and can identify who they are and what their needs are based on evidence and data
9. Gain insights from qualitative and quantitative data and user research and use those insights to make informed content decisions
10. Influence the product development cycle by acting as an advocate for Hilton’s guests when making content decisions
11. Create content concepts and prototypes to visualize your work in context to show stakeholders proposed content
12. Work closely and communicate clearly with Marketing, Customer and Technology stakeholders to build experiences that inspire our guests to dream, shop and stay with Hilton
13. Use content management systems to publish content, understanding the importance of content lifecycle management and applying a continuous improvement mindset to your work
14. Document content standards and best practices that empower on-property team members to maintain and update content under a self-service model

Direct Reports: None

What are we looking for?

The success in this role will demonstrate itself through the following attributes and skills:

1. Proven experience in a similar Content Design/User Experience role
2. Ability to mentor and coach others
3. Ability to influence stakeholders at all levels of the organization
4. Writing and mapping user stories
5. Excellent writing and content strategy skills covering both long-form and short-form content
6. Detail oriented, with a keen eye for consistency and quality
7. Experience of researching, designing and testing content experiences as part of multi-disciplinary teams in an Agile environment
8. Ability to work with analytics and content metrics such as readability, qualitative research, digital analytics to help solve problems pragmatically
9. Proficiency with content management systems
10. The ability to advocate for content design and help others understand its value.
11. Excellent communication and relationship management skills and an ability to influence senior stakeholders across multiple disciplines

Required Qualifications
• BA/BS Bachelor's Degree in related field or experience in lieu of
• Significant experience in a related content position
• Previous experience in a specialized content design position
• Hybrid working