Company Description
McDonald's is the largest family restaurant in the world, serving approximately 69 million customers across 36,000 restaurants a day: in more than 100 countries. The UK & Ireland market is one of the most successful entities across the wider business, serving on average 4 million people a day. It has operated in UK since 1974 and the business is growing continuously with more than 1,400 restaurants and over 154,000 employees.
McDonald's UK & Ireland has a proven track record of investing in the development of its employees and offering flexibility as part of its dedication to being a modern and progressive company. Every year, it invests over £40 million in developing people, giving every one of its employees the opportunity to take part in structured training.
McDonald's buys ingredients from over 17,500 British and Irish farmers and spends over £1.1 billion annually on its food and packaging requirements. McDonald's is committed to supporting British and Irish farmers to ensure it can continue to source many of its ingredients from the UK and Ireland.
McDonald's is a market leader in its field, striving for the highest standard of quality, speed and restaurant experience. Re-generation of our restaurant infrastructure, covering digital ordering, re-imaging and dual-point service make working at McDonald's more exciting than ever!
We're a people business just as much as we are a restaurant business. We strive to be the most inclusive brand in the world by building diverse teams who create delicious, feel-good moments that are easy for everyone to enjoy. Joining McDonald's means thinking big every day and preparing for a career that can have impact around the world.
Job Description
The Opportunity
We are looking for a talented individual to join our friendly, supportive and high-profile Business Insights team here at McDonald's UK&I.
You will work closely with our marketing team and agency partners to champion campaign effectiveness and strengthen our connection with consumers through a better understanding of our brand equity drivers. You will generate new insight to shape and optimise best in class marketing campaigns and the way the McDonald's brand shows up to millions of consumers every day.
In addition, you will be working on a range of ad hoc food insight projects to support our core and temporary menu planning, ensuring we act on customer feedback throughout the development and launch process, so we continue to delight our customers and attract new ones.
What will my accountabilities be?
What Team will I be a part of?
The Business Strategy and Insight Team (BSI) has two sub teams - Consumer Insight and Business Insights. This role will sit within the Consumer Insight Team.
BSI is responsible for customer and commercial insights for the UK and Republic of Ireland business.
You will act as a bridge between the Consumer insight and Business Insights part of the BSI team ensuring we join the dots between internal sales and external market and brand performance.
Qualifications
What background do I need to have?