Senior Commercial Analyst

Freddie's Flowers was founded by Freddie Garland in October 2014 with one ambition: to change people's relationship with flowers. We believe flowers aren't only for grand occasions, but they make every day special, inspiring creativity and sparking joy.

Our starting point was our direct-to-consumer subscription model, helping us grow a loyal UK following. We launched in Germany in 2020, and then in 2021 we secured significant backing from The Craftory, a like-minded purpose-led global investment house, helping us expand, develop and grow. 2023 saw us start our gifting service - bringing the best of Freddie's Flowers to everyone who needs it (even last minute!).

From the seed of an idea we continue to flourish; we're now a B Corp organisation, certified Carbon Neutral (by the Carbon Trust). And our founding mission remains unchanged - to change the world of flowers, and to change the world with flowers.

About The Role:

As a Senior Commercial Analyst you will report to the Head of Commercial and be responsible for supporting the team in achieving Freddie's Flowers commercial objectives. This is a commercially focused and strategic role - you will be responsible for insightful reporting, robust forecast management, as well as working cross-departmentally to ensure effective decision making. Data is key to the successful running of our business, to understand how our customers are behaving and to react quickly to any trends and you will be the regular touchpoint for the majority of the company to understand what our data is saying and what we should do. You need to be diligent with strong attention to detail to hold the business to account to ensure the integrity of our reporting, forecasting and analysis. As well as presenting strong people skills and empathy to help communicate plans and volume forecasts to Operational teams.

What You'll Be Doing:

• Leading trading analysis for the business: Identifying trends and uncovering insight to inform business performance and decision-making
• Responsible for weekly and monthly trading reporting, including supporting in the preparation and presentation of Board papers
• Own the forecast for our gifting trading peaks. Working cross departmentally with Operations, Growth, and Creative teams to ensure we achieve our sales plan
• Own the creation of the demand forecast for the business & explain what is going on as we track against it. Ensuring that forecasting is an active process that drives real business value and insight
• Lead the on-site merchandising process, using commercial data to ensure the website is optimizing conversion to sale
• Support with business casing and collation of insight to inform projects and changes
• Own the cross departmental sustainability agenda, ensuring B Corp status is retained and the Annual Sustainability Report is completed

• 2 to 4 years experience of commercial/financial analysis and ability to translate the numbers into the 'now what?
• Proactive and inquisitive personalities who enjoy working with numbers
• Highly numerate/analytically minded, with strong ability to interpret and manipulate data into meaningful business conclusions and actions
• Excellent strategic thinking skills, ability to breakdown complex issues and translate them into actions resulting in commercial growth
• Strong interpersonal and influencing skills and ability to provide guidance and input at all levels of an organisation
• Excellent ability to work collaboratively in cross departmental/functional teams

Inclusion:

Freddie's Flowers recognises our success is dependent on the success of our people. Freddie's Flowers is committed to creating an inclusive work environment with a diverse workforce where everyone feels safe and valued. All applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.

Benefits

• Option to buy extra holiday days
• Discounted flowers for friends/family
• Hybrid Working
• Learning and Development Support
• Cycle to work scheme
• Employee Assistance Programme
• Medicash Plan
• Health and wellbeing sessions with The Mind Clinic
• Team socials and events